YouTube announces new year-end live event, Escape2021
YouTube will host a 24-hour interactive live occasion that includes musicians and creators to look again on the platform’s greatest tendencies and movies of 2021, the corporate introduced at the moment. The occasion, known as Escape2021, could have three chapters, the primary of which begins on December sixteenth at midnight ET. The objective of Escape2021: liberate Lofi Girl from the confines of her bed room and research.
Escape2021 comes after the corporate pulled the plug on YouTube Rewind, the high-production recap movies the corporate revealed on the finish of every yr that had been derided by creators for sanitizing the platform to attraction to advertisers. YouTube stated in October it could “refocus our energies” to create completely different sorts of productions as a substitute. Escape2021 isn’t meant to exchange Rewind however supply a new approach to have fun the yr’s greatest tendencies, Lauren Verrusio, a YouTube spokesperson, tells The Verge.
The occasion appears to be an try by YouTube to supply extra immersive on-line experiences, like when followers watched butter melt forward of a new BTS music. YouTube says there shall be trivia questions, trend-based challenges, and “real-time live experiences,” all main as much as musical performances. One instance of a problem, echoing the BTS livestream, would require viewers to determine what butter sculptures the band has melted.
YouTube says the occasion will embrace performances and appearances from BTS, Doja Cat, and Mark Rober, amongst others.
Replace December ninth, 4:15PM ET: This story has been up to date with a remark from a YouTube spokesperson.