4 ways Microsoft can make Azure better for startups
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4 ways Microsoft can make Azure better for startups

Visitor Commentary: This week Microsoft made a giant announcement by offering TechStars startups as much as $60,000 worth of Windows Azure providers for two years. That’s big. I’ve by no means seen Amazon or another cloud supplier, or another supplier of something, supply this a lot.

It’s an thrilling alternative for these startups, nevertheless it additionally exhibits that Microsoft has not been getting sufficient traction with the startup group.

Let me roll again to a blog post I wrote precisely 3 years in the past, shortly after Microsoft launched Azure:

“… I’ve a closing piece of recommendation to Microsoft: Don’t look for inspiration for innovation on the enterprise. Innovation comes from Startups. Though the enterprise income most likely is 100x the startup income for you, every bit of innovation in pc historical past got here first from a startup…”

Sure, Microsoft didn’t hearken to me. It grew to become clear after I tried to be taught Azure, adopted by getting a sticker shock after I thought-about shifting my weblog to Azure.

Microsoft is a slave to its personal success on the enterprise. Visible Studio, SQL Server, Change Server, Workplace and lots of different Microsoft course of are class winners contained in the enterprise. Microsoft makes a lot cash on these merchandise that after it sees a brand new class, its first intuition is to ask easy methods to push it to the enterprise. Methods to upsell it or bundle with another product. It makes short-term enterprise sense. It can create a brand new $100M income stream in yr one.

That’s what Microsoft tried to do with Azure. Microsoft invited the enterprise IT managers to assist spec Azure. Microsoft requested the enterprise division how a lot would they pay for this or that.

Simply to be clear, I don’t want Azure any hurt. I would like it to succeed, however proper now I can’t undertake Azure as a result of it’s incompatible with the value I can pay (and I can pay rather a lot) and it’s incompatible with the standard of service I would like.

Here’s what I like to recommend Microsoft do to make Azure extra interesting to startups:

One of many causes I created the Dot Net Startup meetup was to attempt to get startup of us speaking in regards to the shortcomings (and advantages) of the Microsoft stack so we can bubble up function requests to Microsoft.

Historically, Microsoft has designed its platform in a top-down model, however clearly the corporate is increasingly more concerned in Open Supply and community-driven initiatives like NuGet. I’d love to make use of Azure, however from what I realized to this point and what my entrepreneur associates are telling me, it doesn’t make good enterprise sense.

Marcelo Calbucci is the Co-founder & CTO of EveryMove, a startup creating an incentive platform for your bodily exercise and a former Microsoft worker. He’s additionally the organizer of the Dot Net Startup meetup. You can comply with him on Twitter @calbucci or on his blog.

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