Issues are rolling at 4C Insights, which simply raised a $26 million funding spherical and added an skilled entrepreneur to its C-suite.
Contemporary off its Sequence C spherical, led by Kayne Companions with participation from all earlier traders, the Chicago-based ad-targeting firm additionally lately introduced on Anupam Gupta as its new chief product officer.
Gupta is a longtime Seattleite, working at Microsoft for practically a decade earlier than serving to discovered Mixpo, a startup that developed know-how to ship on-line video adverts throughout a number of screens. He left Mixpo in 2013 and have become an government at Los Angeles-based Vubiquity earlier than taking the function at 4C Insights this previous July.
Gupta will be primarily based at 4C Insights’ Seattle engineering office, the place the corporate has 12 workers and plans so as to add one other 4 folks over the subsequent few months.
4C Insights employs 160 folks throughout six places of work worldwide. The corporate, which helps purchasers measure and monitor their promoting throughout a bevy of platforms, has raised $37.8 million to this point.