A day after Apple triggered the tech world to pause and take discover with its ordinary splashy reveal of new iPhones and so forth, Seattle-based smartphone lens and case maker Moment had an announcement of its personal on Wednesday morning.
With a video on a dedicated page on its website, Second confirmed the world its first $1 case. Made from cardboard.
“This is no unusual, non protecting cardboard box for your telephone,” the product description reads. “No, it’s the world’s first all pure, low-cost as s–t, case for your costly telephone. Natural, easy, and boxy this case redefines all potentialities. And it is available in one shade … filth brown.”
The 4-year-old startup, which builds digicam lenses, circumstances and different equipment for smartphones, was based by Marc Barros, who beforehand headed up the action-sports digicam firm Contour. Second final yr landed $3 million in new funding and scored an Apple Retailer distribution deal.
Within the video, the enthusiastic Barros tells a not-at-all-packed room of what are in all probability Second staff that “the way forward for pictures begins in your pocket” as he pulls out his telephone in one of many new circumstances.
To additional the enjoyable, Second is additionally promoting a waterproof case (Ziplock bag) and charging case (battery + rubber band).
“Assured to make your telephone not waterproof, to make your fancy contact display screen not usable, and to supply blurry photos like you took them by way of a plastic bag,” the outline reads.
In an electronic mail to GeekWire, Barros stated the product line was “impressed by the brown Amazon box everybody depends on. We wished to convey that to your costly digicam telephone.
“We labored on this venture for a couple of minutes so it’s undoubtedly the worst case we’ve ever made. However we hope individuals buy it for their pals as a joke,” he added.
The second of levity is actually deserved for a firm that’s been exhausting at work at its workplaces close to Seattle’s Safeco Area.
Second celebrated with champagne again in March when its third Kickstarter marketing campaign was met with nice success. The group funding effort to boost cash for merchandise, together with a new large angle lens in addition to circumstances for the iPhone 7, 7 Plus, 6, 6 Plus and Google’s Pixel, in the end introduced in $767,897 from 5,149 backers.
“The Second group has been unbelievable,” Barros advised GeekWire on the time. “We’re humbled that so many present clients help us with new merchandise, particularly taking the chance to pre-order. We don’t take their help frivolously. Now we have to ship on our guarantees over the approaching months.”
Second additionally walked away with Gadget of the Yr honors on the 2017 GeekWire Awards in Could on the Museum of Pop Tradition. The corporate beat out finalists that included AWS Snowmobile, Bertha the Seattle tunnel machine, Nintendo Change and Amazon’s Echo Dot.
“It’s very inspiring to work with such a hard-working group of individuals,” Second engineer R.J. Lincoln stated on stage. “We wouldn’t be right here with out the entire crew. And this is a actually inspiring group and we’re very fortunate to be aside of this.”