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Ad impressions surge for Windows Phone, but Microsoft’s mobile OS share still small

Ad impressions surge for Windows Phone, but Microsoft’s mobile OS share still smallRight here’s the dangerous information for Microsoft from Millennial Media’s MobileMix report: Windows Cellphone instructions only one % of the smartphone market. And right here’s the excellent news: The software program large’s mobile working system skilled a 92 % enhance in advert impressions final month.

Microsoft definitely has some catching as much as do in mobile, with Android at 53 % market share and Apple’s iOS at 27 %.

Millennial Media is a mobile advert community, so its insights on the place promoting is flowing are fascinating. That mentioned, the bottom on which Microsoft is working is comparatively small.

The report discovered that Apple’s iPhone remained the highest smartphone with 16 % share, adopted by the BlackBerry Curve (six %); Motorola Droid (two %); and HTC Evo (two %).

 

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