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After legal fight with Beastie Boys, GoldieBlox launches animated video with original song to empower girls
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After legal fight with Beastie Boys, GoldieBlox launches animated video with original song to empower girls

Maybe in gentle of its legal battle with the Beastie Boys over the usage of the song “Girls,” GoldieBlox, the toy that encourages girls to construct issues, has created an animated video with original music. Within the video, Emily Haines — lead singer of the band Metric— supplies the soundtrack to a racing dilemma confronted by Goldie.

goldieblox11Within the video, “Lightning Strikes,” Goldie loses the primary race, however regroups and begins tinkering round to discover options to her automotive’s drawback. “Goldie is aware of that any ‘failed’ experiment is absolutely only one step nearer to that ‘a-ha’ second…the second when Lightning Strikes, and the answer turns into clear,” reads GoldieBlox’s web site.

In a message asserting the video, former Seattlelite and GoldieBlox founder Debbie Sterling wrote: “Since I began GoldieBlox three years in the past, I’ve noticed numerous play exams and I’ve been pissed off at how typically girls quit on issues for worry it gained’t be ‘excellent.’ If we begin educating girls that it’s OK to fail, that trial and error are a enjoyable a part of the inventive course of, and that you just don’t have to be a born genius to reach STEM, we are able to make an unlimited influence on the subsequent era.”

Within the lyrics, Goldie notes: “I simply know there isn’t any code that we are able to’t crack.”

GoldieBlox sued the Beastie Boys after the well-known rap artists introduced it to the corporate’s consideration that they didn’t enable anybody to use their songs for commercials. The BBoys countersued; and eventually it was settled by each events in March. (BTW, who sues the Beastie Boys? That’s like kicking a pet.)

Regardless of all that, the brand new video’s message and the song are fairly catchy and certainly empowering. Watch it under:

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