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Ah fuck: YouTube reinstates classic ‘I can’t believe you’ve done this’ meme

Whether or not it desires to be or not, YouTube is a guardian of web historical past, with numerous classic movies sitting in its archives. That makes it jarring when the corporate acts like what it’s: a multinational company with no actual understanding of this worth. Working example, this week, YouTube eliminated the unique add of the “Ah fuck, I can’t believe you’ve done this” meme, initially rejecting an attraction from its creator (and the man who can’t believe this was done) and claiming that the clip violates the corporate’s “violent or graphic content material coverage.”

Within the phrases of Paul Weedon himself, star of and uploader of the unique video: Ah, fuck. “It’s fully out of the blue,” Weedon instructed The Verge concerning the takedown. “I made the case that it’s been on-line happening 15 years and is principally a part of web tradition.”

Weedon tweeted out the information of the takedown and his unsuccessful attraction, noting that the video had been on YouTube for 14 years and racked up 12 million views in that point with “no points in anyway.”

Nonetheless, now the video is available again. In a response tweet from its TeamYouTube account, the video hoster now says “this was a mistake on our finish and your video is again up.”

The clip is a classic: low-res, contextless, and immediately humorous. And, after all, countless re-uploads nonetheless exist (alongside the opposite, legitimately horrible content material that YouTube is joyful to depart up).

The video has been remixed and re-memed in numerous methods because it first went viral within the mid-2010s, and Weedon himself has an fascinating relationship with the content material. In an article for Vice printed earlier this yr, he describes how the clip was a part of a sequence of “stunts” he and his associates filmed within the vein of Jackass and the way he bought the unique rights for the video to the now-defunct Break.com and isn’t now positive who even owns the IP.

“On the time, going viral wasn’t actually akin to another expertise and it definitely wasn’t one thing I might focus on in solidarity with my associates,” writes Weedon. “Hastily you’re all over the place and it’s out of your management. You both attempt to combat it and get destroyed or embrace it and attempt to money in. After yanking down a number of different movies on my YouTube channel, I opted for the latter.”

So as to add insult to damage, Weedon is presently exploring the potential of making a documentary in regards to the meme, so the takedown added a little bit twist to the proceedings. “This takes issues in a very totally different route,” he tells The Verge. “It says loads about the place YouTube goes. On Twitter, folks appear to be saying the identical factor: that it is a video that represents what YouTube was once, they usually’ve torched it.”

Weedon says he’s discovered all of the footage from the day the meme was shot and that he and a gaggle of associates are nonetheless exploring methods to inform the story. “We’re nonetheless determining what we need to do with it,” he says. “Although, I undoubtedly remorse promising the documentary could be coming ‘quickly’ within the teaser. I forgot how impatient folks on the web will be.”

Replace, September twenty ninth, 6:13AM ET: Up to date the story with remark from Weedon.

Replace, September twenty ninth, 1:15PM ET: Up to date the story to replicate the video’s reinstatement and added an announcement from YouTube.

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