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AI sportswear startup Sensoria adds former Microsoft president to board

Sensoria is including two former Microsoft execs to its management staff.

The Redmond, Wash.-based startup in the present day introduced that former Microsoft president Richard Belluzzo has joined the corporate’s board. Belluzzo was president and COO at Microsoft from March 2000 to September 2002; he left to grow to be CEO at Silicon Valley-based Quantum for the following eight years. He bought his profession began at HP, the place he labored for almost 23 years.

“Sensoria is a really early chief in what will likely be a big and dynamic market,” Belluzzo mentioned in an announcement. “It’s a very fascinating firm in an up-and-coming subject — wearables. There isn’t any doubt that the corporate will make a major affect.”

Sensoria additionally introduced that Microsoft veteran Andrea Silvestrini is becoming a member of the corporate as its new CFO. Silvestrini spent 20 years at Microsoft, the place he held regional CFO positions and was a director.

“Sensoria has delivered the Sensoria Core platform and is altering the panorama of the Web of Issues,” he mentioned in an announcement. “The potential for this firm to companion with sports activities attire and footwear business is infinite.”

Sensoria has deep Microsoft roots already, as co-founders Davide Vigano and Maurizio Macagno each spent a long time on the tech big. They began Sensoria in 2011 and have developed an array of “good” clothes that may observe your actions and measure how effectively you’re strolling or working. The corporate just lately up to date its app with an artificial intelligence-powered real-time personal trainer. It partnered with Microsoft last year to develop “good soccer boots” and partnered with Renault final yr to construct a sensible racing swimsuit for skilled racecar drivers.

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