Amazon Halo team hints at larger ambitions, with ‘full roadmap’ of health devices and experiences

Amazon’s new Halo tracker and service are simply the beginning of a “full roadmap of new and revolutionary devices and experiences” in digital health and wellness.

That’s the message from an Amazon job publish looking for a principal product supervisor for the team following the Halo unveiling. Or at least it was, till we noticed the job publish and requested the corporate to share extra info. Since then, the language has been changed. Now, based on the up to date publish, the Halo team is formally simply “excited to proceed inventing on behalf of our clients.”

But it surely’s only one sign of the Halo team’s larger ambitions in digital health.

Within the two weeks because the Halo announcement, dozens of Amazon staff have up to date their LinkedIn profiles to point that they’re engaged on the Halo team, now that the initiative is public data. Amazon lists one other dozen open positions for the Halo team on its jobs web site, looking for engineers and others to work on the Halo knowledge platform, devices, cellular apps, person expertise and different areas.

Amazon on Aug. 27 introduced the $100 Halo health band and an accompanying $4/month membership. They provide the power to accurately measure body fat and analyze tone of voice to evaluate the diploma of “power and positivity” in a person’s communication, along with detailed sleep monitoring and different options. It’s available for purchase via invitation.

The corporate’s announcement recognized Dr. Maulik Majmudar, because the principal medical officer for Amazon Halo. The well-known heart specialist, a veteran of Harvard Medical College, MIT and Massachusetts Common Hospital, was hired by the Seattle company two years ago, however specifics of his function weren’t recognized till now.

In a video interview final yr, Majmudar made it clear that he was drawn to Amazon by the potential to make a huge impact on health and wellness, citing elements together with “the sources obtainable to truly execute on the imaginative and prescient” inside the corporate.

Different government leaders of the Halo initiative embody Melissa Cha, a veteran of Amazon’s Lab126 initiative, whose LinkedIn profile identifies her as “Vice President of Amazon Halo, a brand new membership devoted to serving to clients enhance their particular person health and wellness. She leads product improvement, utilized science and analysis in laptop imaginative and prescient and machine studying, engineering, design, and enterprise features for digital health merchandise and providers.”

Amazon declined to remark additional on the manager team or long-term plans for Halo devices and providers.

The corporate is trying to make use of its prowess in know-how and synthetic intelligence to carve out a distinct segment within the health tracker market, competing in opposition to established gamers similar to Fitbit, Garmin and Xiaomi, in addition to health monitoring options in good watches from fellow tech giants Apple and Samsung.

Halo is one of a number of strikes by Amazon into health and wellness, together with primary care clinics for employees, its acquisition of online pharmacy Pillpack, and its Haven healthcare partnership with JP Morgan Chase and Berkshire Hathaway.

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