Amazon turns to Harrison Ford, astronaut twins and more celebs in tease for Alexa Super Bowl ad

Amazon stole the Super Bowl promoting present final yr with a celebrity-filled spot centered round a storyline in which Alexa loses her voice. Alexa once more seems to be the main target this yr, and celebrities are again to assist hype the voice assistant for Super Bowl LIII.

Amazon revealed 4 fast movies tied to one thing known as the Amazon Beta Testing Program, “a prime secret division which employs celebrities to check Alexa-enabled applied sciences.”

The celebrities embrace Harrison Ford, Forest Whitaker, “Broad Metropolis” creators Ilana Glazer and Abbi Jacobson, and the astronaut twins Scott and Mark Kelly.

The applied sciences being examined contain things like “sub-aquatic audio waveform resonance, interspecies language translation, and voice-controlled physique de-stressers.”

The movies don’t supply a lot to go on — Ford merely grunts, “I hate this already.” And there’s no trace as to whether or not Amazon CEO Jeff Bezos will make a cameo once more like he did final yr. Amazon simply says, “to see more declassified testing footage, tune into the massive sport on 2.3.19.”

Listed below are the movies:


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