Alexa is formally a star.
With a flip on the red carpet for an actual reside Hollywood film premiere, Amazon’s voice-activated assistant reached peak AI standing on Monday night time.
An Echo machine was used to power the occasion for “A Bad Moms Christmas,” the STXfilms follow-up to “Dangerous Moms,” starring Mila Kunis, Kristen Bell, Kathryn Hahn and others.
Even Santa Claus was intrigued, as he quizzed Alexa in entrance of a throng of media, asking her if she knew who he was “I’m speaking to the one and solely Santa Claus — and when the film opens in theaters — “The film ‘A Dangerous Moms Christmas’ can be launched on Nov. 1, 2017.”
“We’re excited to be working with STX to create the primary ever Alexa powered film premiere,” mentioned Amazon VP Daniel Rausch in a information launch. “Our prospects inform us how a lot they love utilizing Alexa at dwelling for issues like controlling lights and leisure, staying linked to household, and discovering the proper vacation cookie recipe, and we needed to deliver that very same expertise to the red carpet in a enjoyable, sudden approach. With a bit of assist from STX, Alexa may even make it snow for this premiere!”
Certainly she did. Flakes began falling from the sky as Seattle saxophonist Kenny G joined the occasion to play his model of “Deck the Halls.”