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AMD inexplicably threw scalpers a bone with limited-edition Radeon RX 6800 XT ‘Midnight Black’ GPU

As a result of the world desperately wanted one other GPU folks can’t really purchase, AMD determined to launch of its Radeon RX 6800 XT early Wednesday morning, the place it offered out earlier than most individuals even noticed the cardboard was there.

You could be pondering: “Why would you launch a limited-edition model of one thing that’s virtually a collector’s piece even with out a new coat of paint?” (AMD’s latest GPUs are even rarer than Nvidia’s, although each .)

Otherwise you could be pondering: “When, precisely, did AMD announce a new GPU? I don’t keep in mind that.” That’s as a result of the corporate didn’t formally announce it: AMD quietly instructed its “AMD Pink Workforce group” fanbase by e mail at round midnight that they need to look ahead to the cardboard at 6AM PT, an announcement that didn’t keep beneath wraps, to place it mildly.

Personally, I’m simply questioning: If AMD really needed to place video playing cards within the fingers of its followers, why not confirm their emails, or e mail out distinctive, non-transferrable passwords, or raffle them off, or do mainly something apart from put them on the place bots, scalpers, and everybody else already is aware of to look — a web site that some folks have their browser set to refresh all day lengthy?

There does appear to have been a particular “Pink Workforce hyperlink,” however a bunch of would-be patrons reported it didn’t work — whereas a few others claimed they have been capable of purchase one on the primary retailer web page by hammering the refresh button or by utilizing a Javascript shortcut to trick the web site.

There are potential options to those points, however the gaming trade . Nonetheless, gotta give credit score to AMD for promoting it on the authentic retail value of $649 as a substitute of charging extra.

It’s not clear what number of Midnight Black playing cards have been produced; at press time, two patrons have been , whereas a third had pulled their itemizing resulting from an unspecified error.

AMD tells The Verge it’s “persevering with to concentrate on delivering the most recent Radeon graphics playing cards to as many players as attainable at SEP,” and counts the transient look of the AMD Radeon RX 6800 XT Midnight Black as a part of that.

“We proceed to make reference playing cards out there on AMD.com and can proceed to replenish provide for the foreseeable future,” the corporate says, one thing Since then, nonetheless, AMD has (very briefly) delivered provides of GPUs not less than thrice that I’m conscious of.

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