Analyst: Zynga’s Plunge Into Puzzles a Smart Move

Zynga is plowing new floor with “Hidden Chronicles,” a sport it has launched on Fb. Zynga is touting it as its first social hidden object sport, and certainly, it’s a departure from the ‘Ville mannequin that made the corporate well-known.

Analyst: Zynga’s Plunge Into Puzzles a Smart Move

It invitations gamers to uncover hidden objects, clear up puzzles, and unlock mysteries. As is typical of Zynga video games, there’s a heavy emphasis on the social aspect, with gamers capable of assist buddies advance and problem one another by discovering as many objects as doable in 60 seconds.

As gamers progress by means of the sport, they rack up accomplished quests and earn cash, thus unlocking new scenes.

Zynga didn’t reply to our request for additional particulars.

‘Copy and Polish’

Zynga shouldn’t be taking a big danger by embracing a new mannequin, Tony Ventrice, lead sport designer of
Badgeville, instructed TechNewsWorld.

“The key to Zynga’s success has at all times been to repeat and polish confirmed present video games,” he mentioned. “Within the case of ‘Hidden Chronicles,’
Playdom set the usual final April after they introduced ‘Gardens of Time’ to Fb and a few years earlier than that,
Big Fish constructed the style within the informal obtain area, with ‘Thriller Case Recordsdata.'”

It is doubtless Zynga can have a comparatively long term with “Hidden Chronicles,” Ventrice predicted. As a result of the sport depends on content material consumption, it’s extra more likely to be sustainable over time than one other ‘Ville’ sport.

Put up IPO

“Hidden Chronicles” comes on the heels of Zynga’s fairly tepid IPO. Nonetheless, if Wall Road analysts wish to get a sense of the place the inventory worth may be headed by monitoring how nicely the sport performs, they’re going to be losing their time, Michael Pachter, managing director of fairness analysis at Wedbush Securities, instructed TechNewsWorld.

“There’s — and ought to be — no reference to the introduction of latest merchandise and the present share worth,” he mentioned.

Zygna is solely increasing its footprint by providing a better number of video games, he mentioned. “Moderately than giving us ‘FarmVille 2’ and ‘CityVille 2,’ I believe it is actually sensible. Puzzle video games are a huge deal elsewhere, and I believe this one will carry out nicely.”

Zygna’s considering is that for those who like “FarmVille,” you may not like “Empires & Allies,” however it’s possible you’ll like “Hidden Chronicles,” Pachter continued.

“Equally, for those who like ‘Empires & Allies,’ it’s possible you’ll hate ‘FarmVille’ however like the brand new sport,” he mentioned. “They’re making an attempt to attraction to all avid gamers, from the spectrum of informal at one finish to onerous core on the different.”

For instance, “CastleVille” is extra of an RPG-resource administration sport, famous Pachter, whereas “Empires & Allies” is extra of a turn-based technique sport.

“They’re segmenting into all genres, hopeful that customers will play a couple of sport apiece,” he mentioned. “We must always count on to see extra video games that cut up the distinction.”

Past Fb

Certainly, Zynga is diversifying on many alternative ranges.

In October, it introduced plans to launch a new, unbiased gaming platform known as “Challenge Z” as a part of a refined transfer away from its Fb dwelling.

On the identical time, it mentioned plans to develop its cell attain, unveiling three video games meant for Fb’s cell app known as “ZyngaPoker Cellular Internet,” “Phrases With Mates HTML5” and “Farmville Categorical.”

It additionally gave a nod to its roots — maybe to the reduction of diehard followers — saying 9 extra video games together with “CastleVille.”

However do not count on to see many extra ‘Villes come to market, Ventrice mentioned. “The corporate goes to should face a legacy of by-the-numbers iteration on the sacrifice of fostering creativity and innovation. The identical video games are drawing fewer customers whereas costing extra to make.”
Analyst: Zynga's Plunge Into Puzzles a Smart Move

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