Apple gains two big subscription podcast partners
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Apple gains two big subscription podcast partners

Wow, November 2nd. Are you able to imagine it’s Christmas already?!

In all seriousness, although, we do have loads of presents for you at this time. Particularly: Three! unique! bulletins! Additionally, when you don’t know me but — hey! I’m Aria, Ashley’s Sizzling Pod sidekick. I publish totally on Fridays for our Insider viewers, which is one other nice motive to subscribe over there. I’m in for Ashley at this time, as she traverses the depths of hell, aka strikes throughout NYC.

Now, guided by my trusting hand, allow us to go! To the information!

BBC brings unique podcasts overseas

As of at this time, Apple has one other big accomplice for its paid podcast channels: BBC Studios. And in contrast to different subscription merchandise, which principally supply perks like ad-free listening for current audiences, this channel will give US and Canadian listeners entry to exhibits that have been beforehand solely playable within the UK.

Right here’s an instance: The present 5 Minutes On already exists, however when you have been to attempt to entry the landing page from, say, your very American house in Philadelphia, you’d get an error message that claims, “This content material isn’t accessible in your location.” It additionally doesn’t present up on Spotify, Stitcher, and many others. By way of BBC Podcasts Premium on Apple Podcasts, paying Philadelphians (and Dallasites! and Montrealers!) will now be capable of take heed to 5 Minutes On and different exhibits like Nuremberg: The Trial of the Nazi Conflict Criminals, which stars Natalie Dormer from Recreation of Thrones.

BBC Studios is looking these beforehand localized applications “exclusives,” and there can be extra coming quickly. I’m additionally instructed we must also maintain our eyes peeled for related expansions in different international locations. As a reminder, Apple’s podcast subscriptions are enabled worldwide.

Past these exclusives, BBC Podcasts Premium additionally provides ad-free variations of a few dozen different exhibits, which, as I mentioned, is a typical fixture of paid podcast channels… talking of!

Slate expands audio-subscription choices to Apple

Additionally coming atcha this morning, Slate launched its own Apple Podcasts Subscription. You would already pay for issues like ad-free listening and bonus content material by way of Slate Plus, which was hosted straight on the publication’s web site, and which additionally bundled in options that have been related to its written content material, like limitless entry to articles. Now, shoppers have the choice to pay solely for Slate’s audio, which notably consists of the favored podcast Sluggish Burn. The truth is, I’m instructed that because the present has been such a big motive individuals have signed up for paid entry prior to now, it was a no brainer to launch the official Apple stream this week: Sluggish Burn’s latest season comes out tomorrow.

Amazon Music continues to make strikes

Hello! It’s Ashley. I’m out at this time however needed to ship just a little somethin’ for you all. Earlier at this time, I wrote about Amazon Music launching its first devoted podcast characteristic: synchronized transcripts. You possibly can learn extra about them here, however the broad factor to know is that this characteristic is launching with choose Wondery and Amazon Music exhibits, in addition to some third-party applications like Crime Junkie and This American Life. You possibly can scrub by way of transcripts such as you do a video, so the phrases match as much as the audio you’re listening to and assist you to soar round. Advertisements received’t be transcribed.

I’ve many ideas on transcription, however specifically wish to know why this doesn’t exist in each app? Spotify announced transcripts for a few of its exhibits earlier this 12 months, however nonetheless, not each unique or unique has them. Notably, Joe Rogan’s present has none, and I very a lot would recognize with the ability to skim that present reasonably than committing hours. Clearly, transcripts must also be distributed for accessibility functions. (Is that this the place I can rant about how incorrect it’s that many NYC subway stations don’t have elevators or escalators?)

Kintan Brahmbhatt, Amazon Music’s director of podcasts, additionally spoke with me about growing the platform and why Amazon hasn’t settled on a single launch schedule for its exhibits. “We take a look at it as a 10-year story arc,” he mentioned. “This isn’t like a one- or two-year ‘make a fast buck’ sort of factor for us. Amazon is in it for the very long run.” We’ll have extra from the interview for Insiders on Thursday.

Now again to Aria, with a pair different issues of curiosity at this time. Podcasts are more and more changing into a part of the lexicon, and these developments actually present it.

A podcast on Broadway…

I poked round, only for you, to get extra particulars concerning the just lately introduced Broadway adaptation of Closing the Distance, an audio drama that was produced and launched throughout the pandemic. In response to co-executive producer Valerie Smaldone, it’s going to certainly be “the primary and solely Broadway play that started as an audio drama podcast.”

We’re getting into an entire new world of spinoff works, my associates. Books have lengthy become movies, and even graffiti can inspire songs; now, it appears that evidently podcasts have established themselves firmly sufficient to get tailored into not solely TV collection and stay touring exhibits, however full-on skilled performs. For what it’s price, that is no accident: spinoff works are the purpose of The Audio Drama Initiative, the corporate that produced Closing the Distance and has a bigger slate of, you guessed it, audio dramas. “We gauge how they resonate with an viewers, after which see what medium — movie, theatre, episodics — is likely to be finest to develop,” says Smaldone. Till now, although, that theatre possibility has been markedly untapped.

So who’s gonna go see it? And can you solely go if Jason Alexander revives his audio position? Lmk.

…. and in my TV time

Whereas I used to be watching Hulu just lately, I bought an advert for Grammarly, the entire premise of which was that folks have been utilizing the corporate’s enhancing companies whereas launching a podcast. Right here’s a screenshot:

It felt odd and new and noteworthy for podcasting to so casually grace my display, nevertheless it appears seemingly that this type of factor will solely get extra frequent. On the similar time, perhaps it’s a crimson herring? Hulu is the maker of Only Murders in the Building, which is about loving true-crime podcasts. One other chance: perhaps solely sure individuals get served this explicit Grammarly advert (e.g., individuals who report on the podcast business). I think about it’s difficult to focus on based mostly on ~plot~ however on the similar time, the entire Mattress, Tub & Past adverts I’ve seen just lately have had queer {couples}, which I take to imply that I’m not solely being watched — I’m being seen.

So happy to be with y’all this morning — supplied Ashley has a easy transfer, she’ll be in your inboxes later this week! Take care ‘til then.

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