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Apple TV May Finally Grab the Spotlight

The subsequent model of the Apple TV set-top field could possibly be prepared for prime time in October, priced at both US$149 or $199, based mostly on rumors circulating Monday as the firm gears up for its Sept. 9 occasion in San Francisco. The present model goes for $99.

Apple TV May Finally Grab the Spotlight

With the greater worth might come a significantly upgraded gadget: The brand new — and apparently fairly improved — Apple TV reportedly will characteristic an A8 processor, flash storage help upwards of 32 GB, and 1 GB of RAM.

It is going to embrace help for Siri, a brand new touchscreen distant management, a brand new and extra intuitive interface, and help for an app retailer — one thing that has been lacking in previous variations, in line with the newest buzz.

It is possible the subsequent Apple TV additionally will function a hub for a long-rumored pay-TV service that can bundle a number of TV channels and will change into out there to subscribers for $40 per thirty days.

App-Enabled Platform

The dearth of app help for the current-generation Apple TV has been a serious shortcoming for the platform. The set high field is little totally different from competing streaming media gadgets, albeit with help to stream music and video content material from iTunes.

A brand new app-centric gadget that would ship a larger vary of third-party content material could possibly be a serious game-changer for Apple TV.

“The house streaming field stays extensive open,” stated Joel Espelien, senior analyst at
The Diffusion Group.

“Apple is as nicely positioned as ever to attempt to take the Apple TV product from an iPod-like restricted peripheral to an iPad-like app platform for the front room TV,” he advised TechNewsWorld. “Third-party apps are Apple’s greatest long-term benefit towards issues like Comcast X1.”

Past the Pastime

Apple has not pushed its set-top field with the similar advertising fervor that has propelled its different gadgets to the high, however that would change.

“They been cautious about how they’ve positioned the product,” stated Dan Cyran, director of digital media at IHS.

“It has been perpetually a passion of types for Apple — even when, for a passion, it has been doing nicely,” he advised TechNewsWorld.

It has helped drive iTunes film and TV present conduct, however basically, “it has been little greater than a peripheral to get content material on the TV set,” Cryan identified.

“That is an attention-grabbing place to be in, however not what you’d name a marquee gadget in the present day,” he added. “The rumors counsel that Apple is migrating from a peripheral to a completely fledged product, one that’s a part of the technique for Apple to maneuver additional into the dwelling.”

The Pay-TV Connection

A constructing pattern could possibly be influencing that technique.

“Twine-cutting appears to be like like it’s accelerating,” stated Erik Brannon, senior analyst for U.S. tv at IHS.

“Like different OTT pay providers, Apple has a possibility to select up subscribers as they flee pay-TV,” he advised TechNewsworld.

Nonetheless, Apple TV could possibly be including far more than a content-streaming various.

“There are numerous ifs, however with this comes numerous potential,” stated IHS’ Cryan.

“Apple TV could possibly be used to play video video games or connect with the Apple HomeKit and extra. An app platform makes it straightforward for Apple to suppose globally as nicely — however the change would require that it migrate from a closed gadget to a extra open one.”
Apple TV May Finally Grab the Spotlight


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