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Apple TV outsells Xbox 360 in latest quarter, still a ‘hobby’

Apple TV outsells Xbox 360 in latest quarter, still a ‘hobby’

Apple bought 1.3 million Apple TV gadgets in the course of the June quarter, a rise of 170 p.c over the identical quarter a 12 months in the past.

That still qualifies as a “pastime,” in accordance with Apple CEO Tim Cook dinner, who disclosed the quantity in response to an analyst’s query on the corporate’s earnings convention name. However right here’s an attention-grabbing information level: Microsoft bought 1.1 million Xbox 360s worldwide during the same time period.

In fact, they’re totally different merchandise, focusing on totally different segments of the market. However not totally. Apple TV and Xbox 360 have increasingly in frequent as Microsoft provides options to its recreation console to make it extra of a basic goal leisure machine, tapping into a extensive number of on-line video sources.

The development additionally displays the final decline in the sport console market. Microsoft has been leading the PlayStation 3 and Nintendo Wii in the U.S. (and worldwide last year) however Xbox 360 gross sales have still been declining year-over-year together with the market.

Apple still has a lengthy technique to go in the larger image. To date this fiscal 12 months (spanning three quarters) the corporate has bought 4 million Apple TVs, in accordance with Cook dinner. Over the identical time interval, together with the large vacation procuring season, Microsoft has bought greater than 10 million Xbox 360.

[Update: I should also point out the price differences: $99 for the Apple TV, compared with $199 for the 4GB Xbox 360. (Thanks, Richard, for pointing this out.)]

All informed, since launch, Microsoft has bought greater than 65 million Xbox 360s.

Hypothesis about Apple’s plans in the TV market was fueled by feedback made by Steve Jobs to his biographer earlier than his demise. Through the name in the present day, Cook dinner mentioned the corporate plans to proceed investing in Apple TV. He famous that many individuals in the corporate imagine strongly in the product.

“We do it as a result of we predict it can lead us someplace,” he mentioned.

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