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Apple updates Eddy Cue’s title to better reflect its turn to services
Entertainment

Apple updates Eddy Cue’s title to better reflect its turn to services

Apple rolled out a small but meaningful update to senior government Eddy Cue’s job title on Thursday that options an space of curiosity the corporate has lengthy been targeted on: services (via 9to5Mac). Eddy Cue is a longstanding veteran at Apple who helped build iTunes and the App Retailer, however his new title of “Senior Vice President, Services” displays the corporate’s more and more necessary aspect hustle, if not outright transformation into a media business and subscription peddler.

Prior to Thursday, Eddy Cue was senior vp of web software program and services, with responsibilities that included overseeing the iTunes Retailer, Apple Music, Apple Pay, Maps, Search Advertisements, iCloud, and iWork. His new job description emphasizes Apple’s subscription darlings:

Apple nonetheless makes a ton of cash promoting {hardware} and software program — earning a total of $81.43 billion during the third quarter of 2021 — however its services enterprise has particularly been rising as of late, incomes an all-time income excessive of $17.5 billion throughout the identical quarter. Apple’s discovered main success in streaming hits like Ted Lasso that will have helped, and appears primed to take even larger, extra Sport of Thrones-sized swings with shows like Foundation later this fall.

Cue’s had a hand in lots of pies over his time at Apple, together with managing Siri for a period earlier than Apple started to actively compete with Google Assistant. He’s additionally now infamously referred to as one of many few executives who pushed for Apple to bring iMessage to Android, thanks to an electronic mail alternate between Cue and senior vp of software program engineering Craig Federighi that was dug up as a part of the Epic v. Apple antitrust lawsuit.

A title change may not imply that a lot by way of what Cue does day to day, however it’s but extra proof that Apple’s services enterprise is right here to keep.

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