The continuing rivalry between Apple and Microsoft is taking part in out in varied environments — from company IT departments to selections made by app builders. However maybe nowhere is the struggle for pc customers on show as publicly because the Apple and Microsoft retail shops.
I spent a couple hours Sunday afternoon shuttling between the Apple and Microsoft shops at Seattle’s College Village shopping center. That is about as shut within the bodily world that the 2 tech titans come to duking it out. The Apple and Microsoft shops — eerily comparable in design and structure — are positioned about 75 yards aside. A parking zone is all that separates them.
In previous visits to those two shops, Apple has at all times appeared to have the higher hand. Filled with clients and gross sales individuals, the College Village Apple store appears to be like as if it had been designed to print cash, from opening to closing.
And whereas there was a constant stream of consumers at Apple’s store as soon as once more this previous Sunday, the close by Microsoft store had its very personal buzz going on. In truth, I ran into a buddy who had been to each shops on Sunday, and he famous: “I feel this is first time I’ve seen extra individuals within the Microsoft store.”
With the launch of the Surface tablet on Friday, buyers had been streaming out and in of the Microsoft store. It was certainly packed, at occasions arduous to maneuver by means of the crowds. (It’s my estimation that the Microsoft store is barely smaller than Apple’s store, lending itself to a extra crowded really feel).
Nevertheless, right here’s one necessary distinction: Folks had been strolling out of the Apple store carrying merchandise — large-screen screens, new Macbooks and the like. After I inquired with a gross sales rep at Apple about a new iPhone 5, he instructed me that they had been bought out and that traces had been nonetheless forming every morning with people attempting to get the most recent cargo.
On the Microsoft store, it appeared as if there was extra searching going on than shopping for. That’s not a shock provided that most individuals have by no means even had the chance to the touch the brand new Floor. (Comply with GeekWire co-founder Todd Bishop’s experiences together with his new Floor pill here).
No less than Microsoft is getting individuals of their shops. However, in the event that they wish to win the hearts and minds of shoppers this vacation season and really make a comeback, they will have to verify extra persons are strolling out the door with purchasing baggage in hand. Plenty of purchasing baggage.