AT&T is now promoting the first mobile and WiFi BlackBerry handset, the BlackBerry 8820, which is an improve of the already standard 8800 sequence mannequin.
AT&T enterprise clients can use the BlackBerry 8820 with their company WiFi networks for added information protection, the system’s producer, Analysis In Movement, stated. Particular person clients can use it of their properties. For an added month-to-month cost, clients can use the 8820 at hundreds of WiFi places all through the U.S. and the world.
The 8820 helps 802.11 a/b/g WiFi requirements, safety protocols together with WEP (Wi-fi Equivalency Protocol), WPA (WiFi Protected Entry) and WPA2, in addition to Cisco Appropriate Extensions for connecting with Cisco wi-fi options.
“We have seen appreciable curiosity in the market for a WiFi-enabled BlackBerry, notably in industries that make the most of campus WiFi networks corresponding to healthcare, insurance coverage and the like,” John Kampfe, director of media and analyst relations for AT&T Mobility, instructed TechNewsWorld.
Whereas the 8820 helps Unlicensed Cellular Entry (UMA), which lets the 8820 seamlessly change voice calls between a wi-fi service’s mobile community and a WiFi community, AT&T is not providing this service with the 8820, although the firm could in the future.
WiFi Use Nonetheless Fuzzy
Outdoors of the enterprise, WiFi is much less of a enterprise want, and whereas it may be useful, it may also be a legal responsibility.
“Mobile is making hotspots much less necessary [because of its speed], and price and safety points with utilizing WiFi at random espresso outlets are driving IT varieties loopy, whereas mobile prices are predictable and 3G is fairly safe,” Allyn Corridor, an analyst and director of the wi-fi analysis group for In-Stat, instructed TechNewsWorld.
As well as, notably for smaller companies and customers, “The mobile operators are conflicted about utilizing WiFi for voice — shedding core enterprise,” Corridor famous.
“It is most likely not too necessary for many. … AT&T is being short-sighted with this, however defending their voice enterprise is of their DNA,” he added.
The 8820 is clearly a smartphone for enterprise use, but it surely additionally has options coveted by customers — a vivid and huge 320-by-240 pixel display, the capacity to surf the Internet, a QWERTY keyboard and the capacity play music and movies. Plus, it helps a number of e-mail accounts, and whereas companies can combine the 8820 with company e-mail methods, customers can use the performance, too.
Oh yeah, yet one more factor: it has built-in GPS, with assist for standard navigation options like TeleNav GPS Navigator and TeleNav Monitor.
“The 8800 with GPS has confirmed enormously profitable with street warriors — gross sales of us particularly have actually adopted the Telenav and Blackberry GPS-based maps capabilities,” Tony Rizzo, director of cell software program evaluation for The 451 Group, instructed TechNewsWorld. “Telenav, in fact, gives voice-based, real-time instructions as properly.”
The BlackBerry 8820 additionally helps AT&T Cellular Music, an built-in utility that delivers music by offering easy entry to a group of music content material, together with entry to on-line subscription music content material from eMusic and XM Satellite tv for pc Radio.
There are two different options which will make iPhone clients envious — a detachable battery and a microSD expandable reminiscence slot for music, picture and video storage.
Selections From AT&T
Whereas AT&T is the unique service of the iPhone, the firm is not turning away from the extra conventional business-focused smartphone market, and the 8820 is only one a part of a much bigger plan.
“It is all about offering option to our clients. Clients have totally different preferences as to the kind of wi-fi system they need to use, what working system they’re most snug with, what type issue,” Kampfe famous.
“Each Apple and BlackBerry have giant and devoted followings, as do lots of the different wi-fi good gadgets that AT&T provides. So it is not a couple of competitors between iPhone and BlackBerry or BlackJack or another system — it is about offering our clients with a portfolio of gadgets that meet their particular person wants,” he defined.
Begins Low, Companies Add Up
The BlackBerry 8820 is offered for US$299.99 with a two-year contract from AT&T, and whereas the beginning value is extra aggressive than the iPhone’s $399 price ticket, month-to-month service charges for the 8820 can add up quick.
Web service can value $29.99 with company e-mail entry going for $44.99 — along with a professional voice plan. The XM Satellite tv for pc Radio and MusicID options which are a part of AT&T Cellular Music require month-to-month subscription charges of $8.99 and $3.99, respectively. TeleNav GPS Navigator is offered for added month-to-month prices of $5.99 for 10 journeys and $9.99 for limitless journeys. TeleNav Monitor service plans are $12.99 to $21.99 for every system.
The Way forward for RIM
After all, smartphones are presently a mix of imaginative and prescient from the producer and the wants of mobile service carriers.
“RIM anticipates this to be its first effort by way of delivering a telephone that may in truth change your desktop telephone in that it’ll enable VoIP connectivity,” Rizzo stated.
“RIM hasn’t as but introduced its plans to ship VoIP/PBX (personal department trade) capabilities, however remember that they acquired Ascendent Applied sciences — which gives all of the twin mode VoIP providers and PBX connectivity obligatory to show the 8820 right into a desktop telephone useful resource,” he defined. “With WiFi assist the 8820 will have the ability to reap the benefits of UMA, which gives entry to GSM (International System for Cellular communications) and GPRS (common packet radio service) cell providers over unlicensed spectrum applied sciences, together with Bluetooth and 802.11, to allow the twin mode voice functionality.”