Before and after: Style Reboot transforms two geeks from head to toe for the GeekWire Gala

Daniel Robbins and Teresa Konopka arrived at Nordstrom in downtown Seattle on Wednesday wanting like … effectively, like they might use a day at Nordstrom. They left a number of hours later, remodeled from head to toe as the recipients of GeekWire’s first-ever Geek Style Reboot, prepared to celebration at the annual GeekWire Gala.

Robbins, a 48-year-old principal UX designer in the Inventive Labs group at HTC-Vive, and Konopka, a 26-year-old airplane security engineer at The Boeing Co., have been chosen from a pool of candidates for a day of pampering and type steering.

Nordstrom rolled out the crimson carpet with companies from their spa, private styling and magnificence departments, in addition to lunch at Nordstrom Grill. GeekWire spent an excellent a part of the afternoon watching Robbins and Konopka rework, and then helped get them to one other crimson carpet, at the Museum of Historical past and Business for the tech group’s vacation festivities.

Right here’s the way it all went down:

Robbins opted for a therapeutic massage in the morning (throughout which he fell asleep) and Konopka went with a manicure and pedicure earlier than the two of them had lunch.

From there, they met with private stylists to attempt on some appears and see how all the things match. Each had previously told GeekWire and Nordstrom about their private type and their tackle Seattle type.

Robbins was paired with David, who pulled a blue velvet blazer by Topman, black pants, a white shirt, skinny black tie and patent leather-based footwear. Even hanging in the dressing room, it regarded like a win in contrast to Robbins’ informal work uniform of T-shirt, denims and scuffed loafers.

However after attempting all the things on and messing with the shirt and tie and getting a greater understanding of the Gala vibe, David swapped in a pleasant black T-shirt from Robert Barakett and slim black denims from Rag & Bone to pair with the similar jacket. Robbins was comfy and pleased with the ease of the wardrobe transformation.

And a tailor from the retailer’s males’s division got here in to take fast measurements for an adjustment on the size of the denims.

Konopka’s stylist, Molly, pulled a number of clothes, together with a beaded gray robe from Adrianna Papell and a floral costume by Ted Baker, which Konopka tried on first.

However it was clear that the robe made Konopka really feel like she was actually dressing up for an evening on the city. An alteration specialist was known as in to work magic with out lots of time to spare and hem the garment whereas Konopka and Robbins headed to make-up and hair appointments.

After altering again into their on a regular basis geek garments, Robbins and Konopka headed to the very busy Nordstrom magnificence division. Konopka was paired with Lauren, a magnificence stylist charged with determining her make-up for the night time.

Konopka mentioned she doesn’t actually put on make-up, however likes pure merchandise. “I’m kinda pale,” she mentioned. “I feel the raccoon eye could be an excessive amount of.”

Robbins chatted with Richard as a part of a complexion session. An avid biker, Robbins was directed towards cleansers and moisturizers that would offer sunscreen in addition to hydration for his pores and skin and scalp.

When requested how he felt after having lotions rubbed into his face, Robbins mentioned, “Refreshed!”

To kill a while earlier than getting their hair finished, Robbins and Konopka ate ice cream from a Molly Moon’s pop-in store and browsed gadgets at a MoMA pop-in inside the retailer.

Throughout the avenue and up the block from Nordstrom, Robbins and Konopka went underneath the care of hair stylists at Gene Juarez salon.

Tia gave Robbins a pleasant fade with the clippers as he drank a glass of wine and informed her repeatedly to do what she wished and that she was the professional.

Konopka received a wash and blowout from Chloe.

Again in the private styling division at Nordstrom, with their faces feeling contemporary and their hair trim and styled, it was time to dress for the celebration.

“That’s form of the fantasy expertise,” Robbins mentioned of the day. “I felt very effectively taken care of.”

“I want I may do that on a regular basis,” Konopka mentioned.

Dressed to impress, our geeks hopped in an Uber Black and made the quick drive from Nordstrom over to MOHAI for the huge celebration.

Robbins met up together with his spouse Stephanie, who liked the new look, checking him out from head to toe as he confirmed off the velvet jacket and the shiny footwear.

Like celebrities of the second, Robbins and Konopka headed over for an interview with GeekWire’s “Dwell from the Pink Carpet” video feed.

And a short while later they have been up on stage in entrance of 1,000 members of the tech group, displaying off their Geek Style Reboot.

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