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Best Buy’s new Beta program promises concierge tech support for $200 a year

Best Buy is that would provide exclusive perks, including concierge-style tech support and exclusive pricing. The subscription service, which will cost $200 a year or $180 if you have a Best Buy credit card, bears similarities with Amazon’s Prime subscription as Best Buy looks to expand its services outside the sale of consumer tech products.

The new membership, called , grants members access to a slew of benefits, including free standard shipping, unlimited Geek Squad technical support, exclusive member pricing, and a 60-day extended return window. Best Buy confirmed that Beta members will also have 24/7 access to a concierge team, which they can contact by phone, email, chat, or through the Best Buy mobile app.

Best Buy already has a $200 membership program called that provides similar services, but it will be unavailable in the pilot markets. In fact, based on how similar both services are, there’s a possibility that Best Buy will discontinue Total Tech Support.

Best Buy is not the first retail giant to roll out a service to compete with Amazon Prime. Last September, Walmart released for $98 a year, offering minimal benefits such as free delivery on orders over $35 and fuel discounts at select gas stations.

Best Buy is piloting the new Beta membership in three states: Iowa, Pennsylvania, and Oklahoma, but the retailer says it plans to expand the annual subscription to select stores in Minnesota, North Carolina, and Tennessee sometime this month.

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