Bud Light’s Super Bowl campaign ‘Up For Whatever’ rolls on with life-size Pac-Man game

Budweiser, a substandard beer at greatest, has an insane promoting finances. And, as such, continues to carry us a number of the most pleasant, splendidly artistic adverts ever made.

Try this spot they launched on YouTube yesterday, as a part of their “Up For No matter” campaign for the Super Bowl: A person will get to play an actual, life-size game of Pac-Man. You may be insanely jealous of how enjoyable it appears to be like.

The beermaker says to search for the #UpForWhatever messages on bottles and “you may get led right into a real-life game of Pac-Man like one Bud Mild fan.” The set is situated in Los Angeles.

Extra insider particulars reveal simply how they constructed the set, courtesy of Mashable: The ghosts had been “world-champion curler skaters,” they employed the costume makers behind Iron Man to make the ghost fits, and the entire shebang required 1,500 ft of customized lighting.


Watch the advert under. Warning: You’ll want to play it your self.

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