eBay takes a colorful shot at Amazon with new ad urging its users to ‘shop like nobody else’

All of these cardboard bins from Amazon have eBay dreaming of a extra colorful buying world. And now the web market is taking purpose at the Seattle-based e-commerce big with a new ad marketing campaign urging users to “store like nobody else.”

The 60-second ad — referred to as “Fill Your Cart With Coloration” — debuted throughout the NBA Finals on Sunday night time. It opens with a man plucking bins off a conveyor belt earlier than asking, “When did buying change into so beeeeeeeeeeeige?”

The following 50 seconds of the ad are populated by colorful footwear, clothes, Jet Skis, drones, leaf blowers, vehicles, umbrellas and extra — and the folks opening bins containing this stuff are, pointless to say, very glad.

An explainer on eBay’s site says that beige is boring and whether or not you get one thing “new, almost new, or completely you,” buying on eBay brings pleasure.

AdAge says the marketing campaign is by 72andSunny, which was named eBay’s world inventive company earlier this yr.

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