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Ed Sheeran is coming to Pokémon Go to serenade Squirtles in sunglasses
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Ed Sheeran is coming to Pokémon Go to serenade Squirtles in sunglasses

Niantic has launched particulars of Pokémon Go’s upcoming Ed Sheeran collaboration in a new blog post, a bit of over a day after first teasing the stunning crossover. The occasion kicks off on November twenty second at 2pm ET (11am PT), and can run for a bit of over every week till November thirtieth. The primary function seems to be a efficiency of some kind from Ed Sheeran, although what type this may take (a pre-recorded video? A digital Ed avatar?) isn’t in any respect clear.

Niantic says the efficiency will embrace songs from Sheeran’s new album, titled = (sure, the identify of the album is the equals signal), and that it’ll be accessible from the Information part of the Pokémon Go app. Proper now, this part is only a information feed of bulletins and weblog posts, so this doesn’t supply a lot of a touch about what form the efficiency will take.

With the occasion, Niantic seems to be trying to observe in the footsteps of Epic Video games, which has provided numerous in-game music occasions in Fortnite through the years from artists like Travis Scott and Ariana Grande. Epic has cited popular culture occasions like these as a key a part of its try to broaden Fortnite from a sport right into a metaverse-style social area, and Niantic hasn’t been shy about its own metaverse plans.

In addition to Sheeran’s efficiency, the occasion can even embrace extra typical Pokémon Go gameplay parts. Quite a lot of water-type pokémon and the particular sunglasses-wearing number of Squirtle can be obtainable to catch (“Ed all the time chooses the water-type pokémon as his first companion” you see), and there’ll even be a branded = sweatshirts you possibly can equip your avatar with. Over the course of the week, Ed Sheeran’s tune “Overpass Graffiti” can even play throughout the evening in-game.

In-game occasions like these are large enterprise for Niantic. This year’s Go Fest event, which came about in July, reportedly introduced in round $21 million in income over the course of two days, in accordance to analytics agency Sensor Tower, Eurogamer reported.

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