Serving to people live longer and healthier is private for Melissa Eamer.
After her mom died at a comparatively younger age, the previous chief working officer of Glossier turned interested in why some people age effectively and others decline shortly. She had a “lightbulb second” after discovering the idea of subjective age.
That led to the creation of Modern Age, which is about to launch subsequent yr with software program offering info and customized evaluation instruments associated to getting old. It makes use of tech to supply a proactive and holistic method to well being as people age, incorporating telehealth and in-person companies.
Subjective age is the concept people have each a bodily age and an age that they really feel. Eamer, who spent practically twenty years at Amazon earlier than becoming a member of Glossier in 2019, stated analysis reveals that these with a decrease subjective age have a tendency to live seven to eight years longer.
“That was actually highly effective, and it kind of resonated with what I had seen with my circle of relatives,” Eamer advised GeekWire this week. “That’s actually the inspiration behind Modern Age: Are you able to construct a digital platform and an in-person therapy middle that help people proactively handle all of this?”
The corporate’s software program makes use of laptop imaginative and prescient and machine studying to study pores and skin, hair and bone well being. It may well additionally collect info from FitBit gadgets or an Apple Watch about every day routines to construct a digital report of an individual’s well being and match them with therapies.
The digital instruments help customers diagnose points and navigate options to deal with them. Alongside with the software program, Modern Age additionally plans to launch in-person clinics. Eamer stated the primary would open in New York and broaden after that.
Modern Age just lately closed a $6 million seed funding spherical led by Juxtapose, a New York-based enterprise fund which creates enterprise concepts and companions with skilled executives to fund and develop the enterprise. It has backed different well being startups resembling care/of and Have a tendency.
Eamer stated Modern Age plans to launch in early 2022. Its goal market is primarily ladies between the ages of 35 and 45, however males are impacted by related getting old results as effectively.
Modern Age is on the intersection of healthcare in a number of markets, together with pores and skin, hair and bone well being alongside with hormone, metabolic, ear and eye well being. It additionally incorporates wellness with health, vitamin and group. All of this brings the overall addressable market to $120 billion, however Eamer thinks that can rise.
The startup has numerous opponents within the wellness and healthcare trade, however Eamer stated Modern Age is exclusive with its mission to help people handle their getting old course of.
Modern Age employs 12 people and plans to rent its personal staff of medical professionals.
Eamer’s experiences at Glossier and Amazon, the place she was most just lately vp on the Amazon Gadgets staff, each ready her to launch Modern Age, however in numerous methods.
Amazon created a robust sense of buyer focus and taught her the significance of utilizing expertise to make buyer experiences simpler. At Glossier, Eamer stated she acknowledged the significance of brand name constructing.
Eamer stated the results of getting old are on the forefront of shoppers’ minds, but they really feel they’re caught and can’t do something about it. In her analysis, just one% of respondents stated they don’t consider getting old in any respect.
“There’s an actual alternative to help people take management of one thing they really feel slightly bit powerless about right now,” Eamer stated. “…We are able to actually help people really feel like they’ve slightly bit extra management over this journey. And that’s large. That’s what will get me up within the morning and will get me tremendous excited.”