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Expedia, Starbucks, Xbox and T-Mobile are Shorty Award finalists for social campaigns
Entertainment

Expedia, Starbucks, Xbox and T-Mobile are Shorty Award finalists for social campaigns

Ahead-thinking manufacturers have long-ago realized that social media is among the strongest advertising instruments they’ve at their disposal. A number of Seattle-area firms have been nominated for a Shorty Award, which acknowledges excellence in social campaigns, for their work in 2014.

Advert Week launched the complete checklist of nominees here: Expedia, Starbucks, Xbox and T-Mobile are all getting nods. Expedia was nominated for its “Throw Again Thursday” marketing campaign within the Instagram class and for Best in Travel: “#tbt (Throw Again Thursday) is the fourth hottest hashtag on Instagram with thousands and thousands of posts, a lot of them sharing nostalgic, favourite journey reminiscences,” states the Shorty Awards web site.

Xbox was additionally nominated within the Instagram class for revising “the gaming large’s method to the Instagram platform, specializing in fewer, higher-quality photographs that held true to the Xbox model…Instagram grew to become Xbox’s best-performing social platform in 2014, with over 200 % progress in Followers and over 20,000 common engagements per submit.”

Starbucks acquired 4 nods, three for its pumpkin spice latte campaigns on Twitter, Tumblr and the accompanying GIF (sure, there are even awards for GIFs), the opposite for its bold, feel-good “Meet Me at Starbucks” marketing campaign within the Hospitality class.

T-Mobile was nominated for Greatest Client Model for the Break Up Letter: “Via this easy Fb software, aggravated clients of AT&T, Verizon, Dash and others have been capable of make their voices heard all through their social networks. Up to now, there have been 113K+ letters, 2.7MM+ app web page views and 67MM+ social impressions generated by the marketing campaign,” reads the Shorty nomination.

Winners can be introduced through Snapchat on March 23. There have been a number of classes and nominations, so if I missed anybody from the Seattle space, please let me know at molly@geekwire.com.

Good luck to all!

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