Tech News

Facebook drops Microsoft Bing for web search, goes its own way

facebooksearch1Facebook is not offering outcomes from Microsoft Bing when customers conduct searches on the social community, a part of a broader change in Facebook’s strategy to go looking.

Following an replace that rolled out earlier this week, searches on the social community return outcomes corresponding to information articles posted to Facebook and content material from the consumer’s pals, however not web search outcomes from Bing. The change was first reported by Reuters.

The 2 firms teamed as much as present customers of Facebook’s Graph Search with content material from across the web when the function launched in 2013.

Facebook’s choice to go its own way underscores its evolution as a search engine in its own proper. For instance, looking out for one thing like “iPhone recipe app” on Facebook would floor posts from pals concerning the apps that they’re utilizing, which customers may discover extra related than only a primary web search. Over time, this may put Facebook into extra direct competitors with Microsoft, Google, Yahoo and different serps worldwide.

Microsoft confirmed that it had been dropped from the Facebook search function.

“Facebook not too long ago modified its search expertise to give attention to serving to individuals faucet into info that’s been shared with them on Facebook vs. a broader set of Web outcomes,” a Microsoft spokesperson mentioned in an announcement emailed to GeekWire. “We proceed to accomplice with Facebook in many various areas.”

Back to top button

Adblock Detected

Please stop the adblocker for your browser to view this page.