Fandango chooses Vudu as the way forward for its streaming business


Fandango has introduced that it’s going to part out the branding of its “FandangoNOW” streaming service and concentrate on Vudu as its lone app for leases and purchases of flicks and TV reveals. The change signifies that Vudu will now change into the default portal for leases and purchases on many Roku units, the place FandangoNOW has lengthy been the digital retailer for motion pictures and TV content material.

Fandango says the united service will “provide greater than 200,000 new launch and catalog motion pictures and TV reveals to lease or purchase, together with the largest assortment of 4K UHD titles and 1000’s of titles to observe for free — all with no subscription required.” It’ll additionally proceed to assist Motion pictures Wherever and the high-quality video streams that made Vudu in style amongst house theater fans.

“By bringing its two providers collectively on Vudu, Fandango will be capable of quickly innovate and make bolder, quicker enhancements to profit customers and companions, particularly necessary throughout an ever-changing media panorama,” Fandango mentioned in at this time’s press launch. “Vudu’s measurement, attain and breadth of content material, paired with Fandango’s scale in theatrical ticketing, will present much more alternatives for studios, manufacturers and entrepreneurs to succeed in an enormous excessive worth leisure viewers.”

FandangoNOW prospects can transition their accounts to Vudu starting at this time. After that, their film and TV present libraries can be offered by Vudu. The switchover from FandangoNOW to Vudu on Roku house screens ought to occur routinely. That distinguished placement could possibly be big for the service. (Fandango goes out of its way to say that Vudu helps Roku Pay for checkout.) The Vudu app icon is getting a bit of busier with the rebranding and can now have “— Fandango —” beneath it, like so:

Walmart sold Vudu to Fandango last year for an undisclosed sum. Although Fandango is finest identified to many individuals for its film ticket gross sales, it has a big digital community that features Rotten Tomatoes, Flixster, and Movieclips; the firm says the latter is the primary film trailers channel on YouTube. Vudu has helped push alongside streaming video with high-bitrate streams mixed with early and complete assist for Dolby Imaginative and prescient, Motion pictures Wherever, and distinctive applications like “disc to digital.

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