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Fish & chips with your Moby Dick? Microsoft seeks patent on ads inside e-books

A newly surfaced Microsoft patent software proposes to serve ads inside e-books, adjusting their relevance based mostly on the contents of the digital tome, much like the best way serps ship ads subsequent to question outcomes. The applying for “Offering Contextual Ads for Digital Books” was initially submitted in January 2010 and made public earlier today.

One drawback: Workers from Amazon.com, maker of the Kindle, have been in search of patents on a very similar approach since 2007.

Hey, who says there’s anything wrong with the U.S. patent system?

Highlights from the Microsoft patent submitting:

The idea of commercials inside e-books has been discussed for a while, however hasn’t been broadly adopted. Amazon this yr took a small step in that path by releasing a discount line of Kindles supported by sponsored screensavers and particular coupons.

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