Science & Technology

Fitbit Leads Surge in Wearable Sales

Wearable machine makers shipped greater than 27 million models globally in the fourth quarter of 2015, a rise of almost 127 % over the year-ago quarter,

IDC reported Tuesday.

Distributors shipped a complete of 78.1 million models in 2015, up 171.6 % over 2014, in response to the “Worldwide Quarterly Wearable Gadget Tracker” report.

Fitbit led the expansion, adopted by Apple and


Whereas health trackers from firms comparable to Fitbit, Xiaomi and Garmin have dominated the market, the longer term for wearables will develop past counting steps and energy, in response to Ramon Llamas, analysis supervisor for IDC’s wearables workforce.

“What’s warranted is sustained innovation and growth. The market can solely get up to now with me-too and copycat wearable units. Finish customers anticipate enchancment from what they’ve now, and new functions to spur alternative and elevated adoption,” he mentioned.

“Historic information, like steps taken and energy burned, has been an excellent begin. Prescriptive information, like what else a person can do to reside a more healthy life, coupled with in style functions like social media, information and navigation, will push wearables additional and entice extra customers,” Llamas added.

Why Fitbit Is Beating Apple

One purpose Fitbit is outpacing Apple in the smartwatch race is that customers see Apple as nothing greater than an costly notification middle, famous Jitesh Ubrani, senior analysis analyst for IDC Cell Gadget Trackers.

“Folks do not fairly see the worth in smartwatches simply but. Folks perceive the aim of a Fitbit or a health tracker, however they do not perceive the significance of a smartwatch,” he advised the E-Commerce Instances.

“Fitbit does a greater job at health monitoring than Apple. Even when all [other] issues had been equal, battery life alone and worth are sufficient to persuade individuals to get a Fitbit over an Apple Watch,” Ubrani mentioned.

The Way forward for Wearables

The health tracker will not dominate the smartwatch marketplace for lengthy. As expertise evolves and prices go down, he predicted a surge in smartwatch demand in the subsequent three to 5 years.

Smartwatches will “have the ability to do every thing a health tracker does plus a complete lot extra. There’s additionally going to be different options and different experiences that smartwatches will have the ability to present. Now you should use it anyplace you go and do not want your cellphone with you on a regular basis,” Ubrani mentioned.

One other facet of health trackers are their superior battery energy over an Apple Watch, which is a significant promoting level. The discrepancy in battery life shall be decreased in the close to future, he mentioned.

“One of many enhancements in battery life would not come from the battery producers however from app builders. They’re making apps now that eat much less energy, which is able to ultimately result in a greater battery life,” Ubrani famous.

One other huge change in smartwatch expertise is what the units will appear to be in the longer term. Type is as necessary as operate, particularly as they’re included into an individual’s day-to-day life, mentioned Billie Whitehouse, CEO of

Wearable Experiments.

“Style and elegance is necessary. We’re seeing every kind of latest supplies crop up, and I feel that is a part of its evolution. It is going past these huge containers on our wrists,” she advised the E-Commerce Instances.

“I feel the phrase ‘wearables’ is a very unusual phrase, in reality. I feel you may quickly see the phrase wearables disappear and it will simply develop into clothes, a watch. It is already changing into simpler to combine this expertise into clothes and wrist units. It is changing into easier and simpler to make use of, and simply a part of our lives,” Whitehouse added.

Fitbit’s line with designer Tory Burch and Apple’s partnership with Herms are examples of the merging of operate and trend, Ubrani mentioned.

“Style is certainly very, crucial, and it is solely going to get extra necessary. We’re seeing a variety of the smartwatch guys take a complete bunch of jewels or a complete bunch of gold and throw it on the smartwatch, however actually I do not suppose that is going to work,” he mentioned.

Different developments in the wearables market will embrace safety and biometrics, Ubrani mentioned. Distributors additionally will incorporate fee techniques comparable to Apple Pay into wearables.

Fitbit Leads Surge in Wearable Sales

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