Fortune: Microsoft should buy Netflix and make Reed Hastings co-CEO with Ballmer
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Fortune: Microsoft should buy Netflix and make Reed Hastings co-CEO with Ballmer

There’s been loads of chatter in recent weeks about why Steve Ballmer should get replaced as CEO. He missed cellular. He screwed up tablets. And he’s been unable to carry the inventory again to life. Now, right here’s one of many extra fascinating theories we’ve heard about mixing up the manager ranks at Microsoft. Fortune’s Kevin Kelleher floats a theory that Microsoft should buy Netflix and appoint Reed Hastings as co-CEO alongside with Steve Ballmer.

It’s a wild concept, and it might by no means occur. However Kelleher makes some fascinating factors about why the Netflix boss — who additionally occurs to sit down on the Microsoft board — could be the appropriate man to get the software program large again on its ft.

Kelleher writes:

Shopping for Netflix and putting in Hastings as co-CEO would place Microsoft to return to the middle of the tech business. Netflix may velocity the Xbox’ transition from a gaming console to a mainstream gadget connecting TVs to the Web. Its success in creating a preferred, immersive app for tablets may strengthen the attraction of cellular carriers contemplating Home windows Cellphone 7 as a platform. Microsoft’s funding in Fb may assist Netflix discover a sturdy presence in that social community. And Hastings, who has a deep understanding in regards to the alternatives and obstacles going through cloud-based content material, may give attention to pushing Microsoft into the longer term whereas Ballmer oversees the normal PC-software companies.

Hastings, curiously sufficient, was requested level clean about operating Microsoft just a few day in the past by journalist Kara Swisher of All Issues Digital. Hastings, who based Netflix in 1997, dismissed the chance.

“No, I’m going to run Netflix for so long as I do, and then I do a number of training, non-profit work,” he stated.

Microsoft actually has sufficient money within the financial institution to drag of the deal. It maintained a money pile of $50 billion on the finish of the final quarter, and Netflix’s market worth now stands at $13.7 billion.

It will most likely should “pay up” to gobble up Netflix. And that might be a really costly “expertise acquisition.”

Beforehand on GeekWire: “Chart: Steve Ballmer’s approval rating plummets among Microsoft employees”

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