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Fortune’s most-admired companies: Apple 1st; Amazon 2nd; Microsoft 24th

mostadmiredFortune launched its annual record of “most-admired companies” at the moment, and Apple remained on the helm as Microsoft dropped out of the highest 20.

Whereas Apple stayed forward of the pack, rival Microsoft dropped seven spots from 2013’s rankings to 24th.

Six Washington-based corporations made the record, together with: Amazon (2nd), Starbucks (fifth), Costco (twelfth), Nordstrom (seventeenth), Microsoft (24th) and Boeing (twenty sixth). Portland-based Nike (thirteenth) and Intel (forty seventh) additionally made the record.

Fortune surveyed 692 companies from 30 countries and requested executives, administrators, and analysts to charge corporations on 9 standards:  innovation, folks administration, use of company belongings, social duty, high quality of administration, monetary soundness, long-term funding, high quality of merchandise/companies, and world competitiveness.

You possibly can see the highest 10 lists for every class here. Microsoft didn’t make the highest 10 for any of the 9 classes.

Fortune provided transient descriptions for every of the highest 25 corporations. It credited Amazon for its comfort and buyer focus, and famous how Microsoft spent a lot of 2013 trying to find a brand new CEO.

Take a look at Fortune’s full list right here.

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