Google Charges Into the Living Room With New Nexus Q Streamer

Google labored towards pulling collectively its ecosystem Wednesday, asserting an array of recent services at its I/O Developer Convention.

Google Charges Into the Living Room With New Nexus Q Streamer

Along with its extensively anticipated Nexus 7 pill, the firm unveiled its Nexus Q media streamer and its Google Cloud Messaging service for Android; made a lot of its enhancements to Google Play; and launched an illustration of Google Glass, its good eyepiece.

The Nexus Q works with a smartphone or pill operating Android 2.3 or larger with entry to Google Play. Google is billing it as the world’s first social streaming media participant.

Google Cloud Messaging for Android cuts down on the quantity of information visitors between builders’ servers and their Android functions. It replaces the Android Cloud to Machine Messaging Framework.

In the meantime, Google is searching for to present Google Play a much bigger function as a web-based content material hub and has fashioned content material partnerships with main content material house owners reminiscent of Disney, Common and Paramount, in addition to with journal publishers.

Q Joins Streaming Media Machine Lineup

Google’s Nexus Q media streaming system is popping out in a reasonably crowded market. Gamers embody Apple TV, Roku, the Sony PlayStaion 3, the Microsoft Xbox 360 and the Boxee Field.

The Nexus Q is managed by an Android smartphone or pill. It lets house owners’ associates add music to its storage from their very own Google Play libraries and lets anybody with an Android system transfer songs round the queue and take management of the Nexus Q. If customers have a number of Nexus Qs in the home, they’ll sync up the units to play the identical music on all of them.

The system “is getting into a crowded market with excessive constraints — it will need to have an Android system on the [local area network] to make use of it or it turns into a paperweight,” Carl Howe, a director at the Yankee Group, instructed TechNewsWorld. “My preliminary response is that it’ll barely surpass Google TV’s gross sales, which means gross sales might be few, and might be Google’s equal of Apple’s HiFi.”

The iPod HiFi was a speaker system launched by Apple in early 2006 to be used with any iPod. It was pulled from Apple’s lineup in late 2007 after being closely criticized.

Creating the Google Ecosystem

“The Nexus Q appears to be extra deeply built-in with related Android-based units than any comparable merchandise,” Charles King, principal analyst at Pund-IT, instructed TechNewsWorld. “That would change if, as has been rumored, Apple integrates its upcoming Apple TV product with the iPhone or iPad.” In the meantime, Microsoft “additionally appears to be planning on integrating some Zune and Xbox options with its new Floor tablets.”

The Nexus Q “is an cute little system,” mentioned Andrew Eisner, director of group and content material at Retrevo. “It is one other element in the Google ecosystem and this appears to be what Apple and Microsoft are selling.”

The addition of extra content material to Google Play seems to be a part of Google’s ecosystem buildup.

Google’s Play content material “is completely important if the Nexus Q is to have an opportunity of competing,” the Yankee Group’s Howe mentioned. “In any other case, customers will purchase an Apple TV at one-third the value.”

The Nexus Q, which can ship in mid-July, comes at $200 for an 8 GB model and $300 for a 16 GB model. The Apple TV is priced at $99.

In the meantime, Google Cloud Messaging (GCM) for Android is greater than a handy and cheap means for devs to push out knowledge to their apps. “Google’s Cloud Messaging sends a quite simple message: Carriers who’re relying on SMS income ought to count on it to go away,” Howe said.

Combating for the Living Room

The actions Google’s taken towards pulling collectively its ecosystem is one other step in the battle for the lounge, Retrevo’s Eisner instructed TechNewsWorld. “The query’s which firm’s going to regulate the lounge — Google with Google Play and now the Nexus Q, or Microsoft, or Apple?”

The disclosing of the Nexus Q “leaves a few of the different distributors like Samsung, Vizio, Dell and HP on the market,” Eisner identified. “It now appears like a three-way battle for the lounge.”
Google Charges Into the Living Room With New Nexus Q Streamer

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