Google exec: Cloud price wars have only just begun
Tech News

Google exec: Cloud price wars have only just begun

Google’s cloud workforce is on a city-by-city roadshow, making an attempt to steer builders to make use of Google Cloud Platform to run their apps and on-line providers, leveraging the know-how developed by Google to run its personal large cloud providers.

At present the tour stopped within the yard of Microsoft and Amazon, with a message: Cloud costs haven’t been dropping rapidly sufficient, and Google is aiming to alter that.

“We basically consider … that it ought to at all times be cheaper to run within the cloud, it doesn’t matter what your workload,” stated Brian Goldfarb, the top of promoting for the Google Cloud Platform, speaking to an viewers on the firm’s places of work in Seattle’s Fremont neighborhood. “Is that true at present? No. However that’s the imaginative and prescient. That’s the journey we’re on. And we wish to ship that with Moore’s Regulation pricing.”

He confirmed the slide under to reveal the development, and the price hole — with pricing for the general public cloud dropping 6 to eight %, despite the fact that {hardware} prices have dropped by 20 to 30 % yearly.


This can be a robust message for Amazon, specifically, whose monetary outcomes have already began to really feel the results of competitors from Google and others. For extra on this, see this analysis by Barb Darrow of GigaOM.

With out mentioning Microsoft Azure or Amazon Internet Providers by identify, Goldfarb additionally famous the significance of making it less complicated to configure cloud providers with out having to fret about pricing complexity.

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