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Google’s new ad goes full Jony Ive on the Pixel 5A headphone jack

Yesterday marked the launch of Google’s $449 Pixel 5A with 5G, and the firm has simply launched a two-minute video that celebrates one in all the telephone’s best possible {hardware} options. No, it’s not the new IP67 mud and water resistance. It’s not the bigger display or the greatest battery in a Pixel but.

It’s all about the headphone jack, or “the circle” as this very Jony Ive-esque spot continually refers to it. Google is actually getting out there with its YouTube advertising, and also you’ve most likely by no means seen a video a few headphone jack fairly like this. I imply, the ad makes use of footage of an area station docking to underline the “satisfying feeling of click on” you get when plugging headphones into Google’s newest telephone.

My favourite half is when it dives proper into the nitty-gritty of headphone jack terminology: Google says the Pixel 5A is “designed to welcome each 1/Eighth-inch three-pole TRS and four-pole TRRS connections.”

Even the video’s description is on level:

The narrator declares the Pixel 5A’s headphone jack to be “a wonderful achievement that attracts from our previous because it propels us into the future.”

However one thing about that line bought to me. As a result of now, my associates, we should come tumbling again to actuality, the place that “future” solely applies to the midrange Pixel. Google’s subsequent flagship smartphones, the Pixel 6 and Pixel 6 Pro, received’t have the circle. Nevertheless excellent it may be, it’s been absent on the top-tier Pixels since the Pixel 2.

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