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Here it is: GeekWire’s new app for Windows Phone 8

gwappFor the previous six months, I’ve been utilizing Microsoft’s Windows Phone and documenting the highs and lows here on GeekWire, experiencing first-hand the challenges and alternatives confronted by Microsoft within the smartphone market. So I’m happy to announce the arrival of a Windows Phone 8 app from my favourite expertise information web site.

Sure, GeekWire now has its own Windows Phone app, and it’s fairly candy.

The app was developed by Akvelon, the Bellevue-based IT consulting and software development services company, in partnership with GeekWire. It’s a newsreader app that gives fast entry to all of GeekWire’s posts, plus the flexibility to share and touch upon tales (properly synchronized with the feedback on GeekWire.com).

app3My favourite characteristic is the flexibility to pin classes — Microsoft, Startups, Amazon, Google Apple, and many others. — to the Windows Phone Begin display screen as a stay tile, to be notified every time new posts are revealed in these classes.

The expertise has additionally given me a new window into the world of Windows Phone app improvement. We coordinated carefully with the crew at Akvelon as they established the characteristic set, examined the app and received it prepared for the world. One of many issues I’ve been impressed with is the reliability and predictability of Microsoft’s app approval course of.

However, it took a shocking quantity of analysis and work to determine how one can serve and monitor our personal direct-sold ads contained in the Windows Phone app. Microsoft has an answer for community advertisements within the type of its pubCenter system, however the lack of an apparent and straightforward path for publishers to serve their very own shoppers’ advertisements is one thing the corporate wants to handle, based mostly on what I’ve seen from the method of growing this app.

For anybody who’s questioning, the crew at Akvelon in the end discovered a workaround to serve the advertisements via Google DoubleClick for Publishers, which was one of the best resolution for us in the long run.

I’m sharing these behind-the-scenes particulars within the spirit of my Windows Phone Diary sequence, however happily, you don’t want to fret about that stage of element for those who use the GeekWire app for Windows Phone 8.

Word: For iPhone customers, (*8*), developed by Filter. We don’t have a local Android app, however our improvement roadmap consists of plans to shift to a responsive design that may make it simpler to learn GeekWire on any pill or cell gadget.

Windows Phone customers can download the new app here. Attempt it out, and pin some classes to your Begin display screen (simply press and maintain any class on the class web page) to maintain up with the newest tech information in your telephone. We welcome your suggestions, and thanks as at all times for your assist of GeekWire.

Todd Bishop is a GeekWire co-founder and editor. Comply with him @toddbishop.

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