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HTC feels the smartphone squeeze, sees more potential in ‘mid-tier’ products

HTC_One_miniCell phone maker HTC this morning projected third quarter results well below expectations, the newest signal of the firm’s wrestle to compete towards Apple and Samsung in smartphones.

HTC, which has its North American headquarters in Bellevue, is making an attempt to get better from the delayed launch of the flagship HTC One smartphone earlier this yr. In its earnings news release for the second quarter, HTC stated it has “regained superphone market share throughout main markets together with China” because of the launch of the machine.

The information launch added, “We even have plans underway to launch a spread of revolutionary and aggressive mid-tier products in the coming months. We hope to regain momentum and market share in these segments in This autumn. This can deal with our problem of mid-tier products [competitiveness.]”

HTC focuses closely on Android gadgets but in addition makes Home windows Telephones. A report yesterday by Kantar analysis agency confirmed Microsoft making headway in some components of Europe thanks to lower-end Nokia phones.

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