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Instagram Reels can now be twice as long

Instagram Reels can now be as much as one minute long, double the earlier 30-second time restrict. Instagram initially debuted Reels with a short 15-second time cap, then quickly doubled it only a month later. Reels is now almost a yr outdated, so it appears it’s time for an replace once more.

Till not too long ago, TikTok additionally capped movies at 60 seconds long, and it’s with that point constraint that the platform actually blew up. So it’s most likely clever that Instagram is increasing its quick video restrict to offer creators slightly more room to work with. TikTok’s longer limits had been higher for cooking movies, storytelling, and lots extra, they usually nonetheless maintained the app’s quick-flipping tempo of programming.

TikTok not too long ago expanded its limit to three minutes for all creators, so it’s most likely a matter of time earlier than Instagram nudges its cap even additional. Instagram has but to share intimately how properly Reels is doing, however Instagram’s chief, Adam Mosseri, said in January that “we’ve to be trustworthy that TikTok is forward.” For what it’s value, I noticed a ripped Instagram Reels video on TikTok for the primary time not too long ago, in order that’s one thing.

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