Internal email: T-Mobile commercial chief and ‘Uncarrier architect’ leaves for undisclosed reasons

Internal email: T-Mobile commercial chief and ‘Uncarrier architect’ leaves for undisclosed reasons

T-Mobile Chief Commercial Officer Andrew Sherrard, a senior advertising and marketing govt who has performed a key function within the “Uncarrier” initiatives which can be fueling the corporate’s development, is leaving after 14 years.

The Bellevue, Wash.-based firm buried the information of Sherrard’s departure close to the underside of an electronic mail to staff specializing in different inside organizational adjustments. T-Mobile didn’t present any reasons for Sherrard’s departure within the electronic mail or in response to GeekWire’s inquiries.

The e-mail, obtained independently by GeekWire, was despatched to staff from T-Mobile COO Mike Sievert on Monday. Sherrard has not but responded to GeekWire’s request for remark.

“Andrew Sherrard has left T-Mobile after greater than 14 years, and I thank him for his many contributions to our success,” Sievert wrote within the electronic mail. “I want him nothing however the perfect in his subsequent journey.”

T-Mobile has deployed an aggressive advertising and marketing marketing campaign in recent times, branding the corporate because the wi-fi “Uncarrier.” The initiative contains new pricing methods, subscriber advantages and promotions which have, at instances, pressured T-Mobile opponents Verizon, Dash and AT&T to alter their very own wi-fi packages and promotions. T-Mobile has been steadily including subscribers for a number of years underneath this technique.

The corporate seems to be urgent forward with this initiative, scheduling a call for Wednesday morning at 8 a.m. Pacific with T-Mobile CEO John Legere and different executives to debate the “newest information from the Un-carrier.”

“The model persona is totally very thoughtfully accomplished,” Sherrard mentioned in an interview with TWICE, a client electronics commerce publication. “For those who’re gonna be the disrupter you wish to be a little bit irreverent … you additionally wish to be keen to kick down the partitions and break the foundations and be the loopy child who challenges the bully on the playground and wins.”

A West Level graduate, Sherrard calls himself “Uncarrier architect” in his Twitter bio. Earlier than becoming a member of T-Mobile in 2003, he labored as advertising and marketing supervisor for Clorox, managing the Glad and Pine-Sol manufacturers, in line with an online bio.

T-Mobile’s advertising and marketing wins landed Sherrard on Business Insider’s 2017 list of the most innovative CMOs in the world. That article, revealed simply two weeks in the past, cited T-Mobile’s aggressive strikes and mentioned it’s “no surprise then that Sherrard’s title was just lately elevated from Chief Advertising and marketing Officer to Chief Commercial Officer.” Sherrard was promoted in August of this yr, according to his LinkedIn profile. 

In accordance with the interior electronic mail, Sherrard shall be succeeded as chief commercial officer, efficient instantly, by Matt Staneff, a 15-year T-Mobile govt who will be part of Legere’s senior management group, reporting to Sievert, on account of the promotion.

Proceed studying for the complete textual content of Sievert’s electronic mail to staff.


We’ve been on an unbelievable journey over the previous few years. The title Un-carrier will eternally be synonymous with being disruptive, and a pressure for client good. I’m very pleased with the outcomes our group has been capable of obtain over the previous 5 years! It’s been fairly a trip to date, and as , we’re simply getting began!

As we gear up for 2018, I needed to share a few updates as regards to my management group.

First, I’m excited to share that Matt Staneff is being promoted to steer the Commercial group as EVP and Chief Commercial Officer, efficient at this time. Matt turns into a member of John’s Senior Management Workforce (SLT) and is reporting to me. Matt has been with the corporate since 2002 (greater than 15 years!), serving in a variety of govt roles in our advertising and marketing, product, and commercial organizations over the previous few years. Matt is among the smartest strategic thinkers in our firm, and I’m enthusiastic about this chance for him to proceed to make a big impact with this promotion. The Commercial group will proceed in its mission of balancing short- and long-term priorities to ship on the corporate’s income and monetary targets, proudly owning pricing and provide selections and different core Working Workforce processes.

Mark Roettgering, Flavio Rossi, Kerri Landeis, Steffen Schumann, Christian Anderson, and Brenda Cearley will now report back to Matt, with roles unchanged.

Secondly, I’m excited to share that Mike Katz, SVP of T-Mobile for Enterprise, will be part of the SLT in his present function, efficient instantly. This transfer not solely acknowledges the excellent contributions Mike has made because the chief of T-Mobile for Enterprise over the past 2 years, it additionally acknowledges the rising significance of this group to the corporate’s general success. Welcome to the Senior Management Workforce, Mike!

Andrew Sherrard has left T-Mobile after greater than 14 years, and I thank him for his many contributions to our success. I want him nothing however the perfect in his subsequent journey.

Please be part of me in congratulating Matt and Mike. I’m wanting ahead to kicking some aggressive ass, and altering this trade for the higher, for customers AND companies, in BIG methods in 2018!

We Received’t Cease!

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