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Internet Explorer wants you back, say it’s different this time

Can Microsoft get you to begin utilizing Internet Explorer once more?

That’s the objective of a brand new on-line marketing campaign constructed round a lighthearted web site referred to as “The Browser You Loved to Hate,” poking enjoyable at IE’s repute and saying issues have modified.

“Some persons are making an attempt the brand new Internet Explorer and really liking it. Not that they’d really say that out loud. Curious? It’s a brand new browser,” reads the introductory textual content on the positioning, which additionally options the video above.

The marketing campaign comes one 12 months after the discharge of Internet Explorer 9, a major overhaul that centered on higher assist for internet requirements and deeper integration with Home windows.

Microsoft has seen its share of the general desktop browser market decline further in recent years with the rise of Firefox and Chrome, and its determination to concentrate on the newest variations of Home windows, excluding Windows XP.

The corporate points to IE9’s growth on Windows 7 as the important thing metric that it’s watching.

Through The Verge, Seattle Times and the Windows Team Blog.

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