Apple on Tuesday started sending out invites to the press for a mysterious announcement to be made on Sept. 5, and phrase on the road has it the huge information will likely be a new iPod.
“My feeling is that Apple goes to be releasing a new iPod,” Bryan Chaffin, editor in chief of ipodobserver.com and The Mac Observer, advised MacNewsWorld. “I additionally assume Apple will use a full display, with an interface just like that of the iPhone.”
Many others agree. “It is at all times a dropping recreation to foretell what Apple’s planning, however the public consensus is evident: Everybody expects Apple to launch a new high-end iPod with an interface just like the iPhone’s,” Ricky Spero, anchor for The Mac Observer’s Apple Weekly Report podcast, advised MacNewsWorld.
Taking the hypothesis even additional, it is attainable such an announcement could possibly be made hand in hand with the announcement of a take care of The Beatles, Chaffin ventured. “That is past hypothesis — actually simply a wild stab in the darkish — however I have been anticipating Apple to make an announcement like that for a very long time,” he stated.
The brand new iPod launch, if certainly it occurs, will likely be simply in time for the vacation procuring season, lending additional credence to hypothesis. “It is time for the Christmas refresh,” Rob Enderle, president and principal analyst with Enderle Group, famous. “Apple wants a set of scorching new merchandise to attempt to drive fourth-quarter gross sales.”
“I believe that is going to be a very fashionable gadget for the holidays,” Chaffin agreed.
There’s additionally the incontrovertible fact that is reportedly planning a huge rollout of shopper merchandise on Sept. 5, Enderle famous. “There are such a lot of ex-Apple individuals at HP, and HP is the solely firm nonetheless clearly outperforming Apple in the shopper area,” Enderle advised MacNewsWorld.
There’s additionally unhealthy blood between the two corporations as a result of “Apple tricked HP” into abandoning its personal MP3 participant and promoting the iPod underneath its personal model, Enderle famous. “Apple would not let HP transcode, it solely let it promote the gadget in white, and it lowered costs for retailers however not HP,” he added. “Apple just about screwed them.”
So, whereas the aggressive timing could also be coincidence, it additionally is probably not.
Both means, if there’s an iPod replace, it should additionally come at a time when the dominance of Apple’s iTunes music retailer is being challenged. Nokia, for instance, introduced Wednesday the Nokia Music Retailer for downloadable music together with wi-fi gadgets optimized for listening to music.
A Strategic Transfer
Giving the iPod a full display like the iPhone’s would make sense for a lot of causes, Spero famous.
“First, they will fold the iPod into the world of gadgets they make that run OS X,” he stated, which incorporates Macintoshes, AppleTV and the iPhone.
“Second, they will introduce a bigger viewers to MultiTouch,” Spero added. “This will likely pave the means for Apple to begin constructing MultiTouch into Mac interfaces.”
Lastly, the transfer would let Apple “wave the ‘revolutionary change’ banner, saying they’re changing the iPod with a completely new product,” he defined. “This helps them get good press and protect their picture as an agent of innovation.”
All About the Music
Switching to the full display will characterize a main form-factor change as a result of the iPod has already been so standard, Chaffin added. “It is a gutsy transfer,” he stated.
However, “Steve Jobs as soon as stated that the iPhone is the finest iPod Apple had made to this point,” Chaffin stated. “Preserving in thoughts that all the things he says publicly is rigorously orchestrated and thought-out, it is smart he’ll wish to deliver a few of these options to the iPod.”
That most likely will not imply utilizing the total iPhone interface, nevertheless, Chaffin added. “The iPhone is a telephone first, an Web gadget and iPod second,” he stated. “I believe the new iPod will principally function like the iPod a part of the iPhone.”
Certainly, there are lots of customers who don’t need an iPhone, and have an interest solely in the music, Chaffin added. “I do not actually assume there’s a complete lot of cannibalization between the high-end iPod and the iPhone,” he defined. “If something, the iPhone could cannibalize the low-end iPod.”
A Effective Line
Certainly one of the greatest challenges for Apple transferring into the vacation procuring season will likely be defending iPod gross sales, Enderle added.
“Individuals are beginning to query whether or not they need one other iPod or in the event that they’d somewhat get the forthcoming iPhone nano,” he defined. “Apple does not need individuals to cease shopping for the product that is preserving it afloat.”
The hazard will likely be “having individuals have a look at the iPod and saying, ‘I would like one thing extra like the iPhone,’ then the iPhone and saying ‘I am unable to afford it,'” Enderle defined. “Then they might find yourself shopping for one thing else.”
In fact, it is also attainable all the rumors are false. In that case, Apple faces a totally different problem, Spero identified: “If Apple does not launch iPods primarily based on the iPhone interface, the most attention-grabbing query for Apple watchers will likely be, How do they dance round the expectation that they have been going to?”
Apple’s inventory rose US$7.36, or 5.8 %, in Wednesday buying and selling.