In keeping with the app’s relaunched web site, the brand new incarnation of Yik Yak purchased the rights to redevelop the service in February 2021, with the goal of offering a neighborhood social media community that’s free from the “labels” that dominate communication on different platforms.
The brand new app resembles the unique model of Yik Yak from 2014: customers can publish and touch upon quick textual content posts which are solely capable of be considered inside a five-mile radius. Like Reddit, posts might be upvoted and downvoted, and a separate “sizzling” feed compiles the highest publish from the previous 24 hours.
Initially launched in late 2013, the app was a flash-in-the-pan success (notably in school campuses) for many of 2014, when it was valued at $400 million by buyers. However whereas the anonymity made it standard for school college students, Yik Yak additionally was rife with bullying and harassment. In early 2016, in an effort to get issues back on observe, Yik Yak added optional social media handles, which have been made mandatory in August of that yr, successfully eradicating what had made the service distinctive. The unique incarnation of Yik Yak ended up shutting down in early 2017, when it was offered for $1 million to Sq. for its engineering expertise and IP.
The brand new Yik Yak seems to be to be taking a severe stance on bullying and harassment on its platform, although — one thing that the unique incarnation of the app did not do. The brand new homeowners have posted an intensive record of its “community guardrails,” which embrace prohibiting sharing of private data, “something that might be construed as bullying, abuse, defamation, harassment, stalking, or focused hate or public humiliation,” and extra.
The corporate additionally notes that bullying, hate speech, threats, or different violations of any the group guardrails or phrases of service can result in a direct ban from the platform. And posts that obtain a complete rating of -5 shall be hidden from view, too, to make sure that detrimental or dangerous content material isn’t surfaced additional.
The brand new Yik Yak is at present solely obtainable to obtain on iOS for customers within the US, however the builders are promising to increase to extra international locations and gadgets quickly.