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Longtime Microsoft PR firm Waggener Edstrom rebrands to ‘WE’

Waggener Edstrom is now merely WE.

The 31-year-old public relations firm right now rebranded, altering its title to WE whereas saying two new hires.

Melissa Waggener Zorkin, who co-founded the corporate in 1983 with Pam Edstrom, wrote in a weblog publish right now that the change “is a mirrored image of what WE has at all times been.”

“WE is about us,” she wrote. “It’s the ability and perception that comes from the collective — our wonderful shoppers, our individuals, our companions, and the influencers we work with each day. Collectively, we’re WE.

WE is broadly generally known as Microsoft’s very long time PR firm, however has been steadily increasing its base of shoppers. It additionally works with firms like Volvo, Coca-Cola, and T-Cellular, amongst many others.

As well as to the re-brand, WE right now introduced two new hires. Former Amazon Kindle supervisor Heather Scott joined the firm as VP of Buyer Insights, whereas PR veteran Katie Huang Shin is now WE’s International Shopper Lead Government VP.

Zorkin and Edstrom, in the meantime, will proceed to assist lead the firm.

[Editor’s Note: WE is one of the sponsors of the GeekWire Summit.]
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