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Longtime Uber Seattle leader Brooke Steger steps down, replaced by Uber Mexico GM Alejandro Chouza
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Longtime Uber Seattle leader Brooke Steger steps down, replaced by Uber Mexico GM Alejandro Chouza

Uber has a brand new leader within the Pacific Northwest.

After 5 years of managing Uber’s transportation service throughout Seattle, Portland, and different Northwest cities, Brooke Steger has stepped down however will stay on the firm.

Her substitute is Alejandro Chouza, who beforehand led Uber’s operations in Northwest Mexico for 3 years and helped develop the corporate’s service to greater than 10 cities within the area. Mexico grew to become Uber’s third-largest market based mostly on journey quantity throughout his tenure.

Chouza instructed GeekWire he plans to observe the lead of Uber CEO Dara Khosrowshahi, the previous Expedia CEO who replaced founder Travis Kalanick in August and has helped curb the corporate’s historically brash and aggressive tone. This previous November, Khosrowshahi wrote a blog post about Uber’s new cultural norms, which embrace “we do the appropriate factor,” and “we rejoice variations.”

“It’s a chance to assist Dara execute on his new imaginative and prescient of the corporate in a metropolis and a part of the U.S. I do know and love,” stated Chouza, who was a senior product advertising and marketing supervisor at Microsoft previous to becoming a member of Uber. “We’re at an inflection level within the firm’s historical past, in addition to inside the rideshare business as a complete. I believe there’s an incredible alternative to make use of our expertise in partnership with cities to handle transportation and environmental challenges.”

Meghan Joyce, regional basic supervisor for U.S. and Canadian cities, stated the corporate picked Chouza to steer its Northwest operations due to his observe report with Uber in Mexico.

“He’s a gifted leader who will be capable to perform Dara’s imaginative and prescient for the corporate, which is marked by rising responsibly and placing integrity on the core of all our selections,” she stated.

Chouza stated Uber plans to develop its Seattle engineering workplace, residence to 250 workers and now led by former Axon government Marcus Womack, who took over in December. He famous “a wealth of tech expertise and experience within the area.”

Steger joined Uber in 2013 and oversaw the corporate’s operations in Washington, Oregon, Montana, Idaho, Alaska and Wyoming. Again then, the corporate employed round 150 folks whole and simply three people in Seattle, the place it was only offering its black car service — removed from the $70 billion behemoth the San Francisco-based firm has grow to be.

Steger helped lead Uber’s development in large cities like Seattle and Portland, and represented the corporate because it lobbied in Seattle Metropolis Corridor and illegally launched in Portland. She instructed GeekWire this week that the job was “some of the superb experiences of my life.”

Talking at an event in October, Steger admitted that the corporate grew “sooner than any of us ever anticipated, and I believe we made some errors alongside the best way.”

“It’s a extremely nice time to refresh and to start out specializing in every part that we have to, relatively than simply rising,” she stated in October.

Steger stated she’s thrilled to have Chouza within the Northwest, calling him “such an excellent and compassionate leader.”

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