Memo: Microsoft online vet Mehdi moving to Xbox business
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Memo: Microsoft online vet Mehdi moving to Xbox business

Yusuf Mehdi, the longest-running govt in Microsoft’s Online Companies Division, is leaving the division however remaining with the corporate, shifting to a brand new function heading up advertising and marketing for the corporate’s Xbox and video video games business.

The modified was introduced internally on the firm this morning in a memo from Qi Lu, the president of the Online Companies Division, obtained by GeekWire. The transfer comes as Microsoft’s unprofitable online division tries to leverage its search and promoting partnership with Yahoo to acquire floor on Google.

Mehdi will report to Don Mattrick, president of the Interactive Leisure Business, in his new function because the chief advertising and marketing officer for that business. Mehdi is successfully filling a emptiness created by the deliberate retirement of Michael Delman, company vp of worldwide advertising and marketing for the Interactive Leisure Business, on the finish of this 12 months.

Right here’s the total textual content of the memo …

From: Qi Lu

Despatched: Wednesday, November 09, 2011 11:04 AM

Topic: OSD Organizational Announcement

Hello Everybody,

This e-mail is to inform you that Yusuf Mehdi, Chief Viewers Officer for OSD, shall be moving on to a brand new and thrilling chapter in his profession, working for Don Mattrick, President of the Interactive Leisure Business (IEB), because the Chief Advertising and marketing Officer for IEB, efficient 12/05/2011.

Yusuf and I’ve been discussing his profession plan for a number of months, and we each felt with OSD and OABG’s success and momentum, the time is correct for Yusuf to tackle a brand new problem for Microsoft.  With greater than ten years of service in Microsoft’s online providers companies, he has been a trusted adviser, an ideal chief of individuals, and has helped get us to the place we’re right this moment in OSD. We’re lucky to have had Yusuf be an essential a part of OSD for the previous ten years, and are equally lucky that he’s staying shut, serving to IEB proceed its nice momentum because it turns into a world leisure model for Microsoft.

All through my tenure at OSD, Yusuf has been a key member of the OSD LT and a trusted companion, from whom I’ve discovered an incredible quantity about advertising and marketing, the trade, and Microsoft. I’ve completely loved working with Yusuf and I’m assured he’ll do an incredible job for Don, and proceed to be an ideal companion to OSD and an ideal advocate for Bing and MSN.

Yusuf has been concerned with main Microsoft Online Companies companies longer than anybody else on the OSD LT, and has been a pivotal chief at essential milestones of our division’s journey from the early days of MSN, to the unique MSN and Dwell Search merchandise, to the launch of Bing and the consummation of key strategic offers for OSD and MS, together with Yahoo!, Fb, Twitter and Nokia.  Most significantly, he has constructed a world class advertising and marketing, business growth, technique, and product administration group that has made unimaginable contributions to the success of OSD and Microsoft.  I need to take this chance to categorical my heart-felt thanks to Yusuf for all the things he has achieved for OSD.

I’ve requested every of Yusuf’s direct stories to step up their contribution to assist lead via this transition interval.  On an interim foundation, all of Yusuf’s directs will now report into me.  I’ve additionally requested that Mike Nichols assist with coordination of the OABG ROB and signify OABG on the OSD LT stage, as well as to sustaining his present duties as GM of Bing Product Administration.

Please be a part of me in congratulating Yusuf in his new function, thanking him for his many contributions to Online, and wishing him all the most effective.



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