Microsoft Bing says it’s about to begin rolling out a brand new characteristic referred to as Adaptive Search that may take customers’ search history into consideration to decide which results it exhibits when the intent of the question isn’t clear.
In a blog post announcing the feature, the corporate cites the instance of a search for Australia. Based on the user’s search history, Bing would give you the option to work out whether or not the individual is planning a visit or searching for the film of that title, and return results based on that assumption.
The privateness implications: Microsoft says Bing collects search history for customers by default for 28 days in the event that they’re not signed in, or 18 months if they’re signed in utilizing a Home windows Dwell ID. Customers can select to flip off the search history within the Bing settings. Extra information in this Microsoft help page.
Search Engine Land notes that it seems similar to a Google feature called previous query.
Numbers from comScore Networks this week confirmed Microsoft and Yahoo persevering with to chip away at Google’s lead within the U.S. search market, with the search large slipping beneath 65 % of search queries in August.