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Microsoft cites Windows 8 progress as new apps debut — but will it ever get first dibs?

Music video service VEVO already has apps for the iPad and Android, but the corporate is pointing to its launch today on Microsoft’s Windows 8 as a milestone that opens up extra capabilities for pill customers, together with the power to stream movies off to the facet whereas checking e-mail or shopping the net.

VEVO’s use of Windows 8’s SnapView is a small instance of what Microsoft hopes will grow to be a bigger pattern of builders taking higher benefit of the working system’s options to enhance their apps and differentiate them from variations on different units.

As a bonus, VEVO says it will have the ability to simply adapt the new Windows 8 app to run on Microsoft’s Xbox One when it launches later this yr, as a follow-up to its current Xbox Stay app for Xbox 360.

“I’d love to have the ability to do what I’m doing on the VEVO Windows 8 app on my iPad, but that’s simply not out there but,” mentioned Michael Cerda, senior vp of product and expertise for VEVO, talking by way of cellphone this week.

VEVO is one in every of several Windows 8 app launches being cited by Microsoft this morning as proof of momentum prematurely of the corporate’s Construct developer convention subsequent week in San Francisco. Microsoft not too long ago mentioned it reached 80,000 apps within the Windows Retailer, up from 70,000 in solely three weeks.

Different launches this week embody social DJ’ng app edjing, recipe app (*8*), the Time Out city guides, the Tesco Groceries app, and the Vyclone social video service. In every case, the Redmond firm is pointing to distinctive options and elements of the person interface for these apps on Windows 8.

But right here’s the catch: Generally, these apps are already out there for iOS or Android — or in some circumstances for each.

One exception is the new “The place’s My Mickey” sport from Disney, launching this week on the Windows Retailer on the identical time it debuts on Android and iPad.

“We’re beginning to see very nice apps come to Windows 8, we’re beginning to see individuals lengthen what they will do with their apps on the Windows 8 platform, and on this case we’re beginning to see companions construct for Windows on the identical time they construct for different platforms,” mentioned Steve Guggenheimer, the chief evangelist for Windows, in an interview this week.

But right here’s one other catch for finish customers: Disney is charging $4.99 for The place’s My Mickey on Windows 8, in contrast with $1.99 on Android and iPad. That is a relatively common phenomenon, the place app publishers typically cost extra on Windows 8 to make up for the expectation of decrease gross sales quantity as utilization of the new Microsoft platform ramps up.

In Microsoft’s favor, Guggenheimer notes that builders have a greater likelihood of standing out within the Windows Retailer. In addition they have extra flexibility to decide on an underlying commerce platform, they usually stand an opportunity of creating more cash based mostly Microsoft’s apply of shifting to a extra beneficiant income break up — 80 p.c for the developer — when a specific app crosses the edge of $25,000 in gross sales.

“There’s clearly an opportunity for Windows over time to be the place individuals begin, or the place individuals differentiate,” Guggenheimer mentioned.

Within the meantime, builders constructing for the platform are holding out hope that Windows 8 can ship a giant viewers over time.

“That is one thing that everyone’s questioning — how are they going to get crucial mass?” mentioned VEVO’s Cerda. “It’s been considerably of a gradual begin, but I feel the guess is that the UI and the UX mixture is such a step ahead that it’s going to draw individuals. You simply can’t do lots of this stuff on an iPad right now. So that they’ve already taken a step ahead from a platform enablement standpoint. The guess is that that is what begins to maneuver them ahead — when individuals can do issues on Windows 8 that they will’t do on iPad.”

Word: GeekWire will be in San Francisco subsequent week masking Microsoft’s Construct convention, the place the corporate is planning to launch a preview of the Windows 8.1 replace, amongst different information. Look ahead to protection subsequent week.

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