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Microsoft debuts ‘Sports Performance Platform’ to help teams make data-driven decisions

Microsoft is making extra strikes within the sports activities area.

The tech large at this time debuted its “Sports Performance Platform,” a brand new product born out of Microsoft Storage, the corporate’s inside incubator.

The customizable platform, which is already being utilized by teams like Seattle Reign FC and Cricket Australia, makes use of a trio of Microsoft companies: Energy BI, Azure, and Floor. It crunches athlete efficiency information taken from disparate sources — like Catapult GPS trackers or the Fit for 90 monitoring software program — and layers on machine studying and predictive modeling to help present actionable insights for coaches at one centralized place.

“To help acquire a aggressive edge, teams have spent the previous few years digitizing their historic information and bettering their information administration expertise,” wrote Microsoft GM Jeff Hansen on this blog post. “However a niche nonetheless exists between amassing and organizing information and really seeing and predicting developments and patterns that allow higher, sooner decision-making.”

Use instances embody getting insights on restoration and readiness, accessing a predictive mannequin for harm prevention, or analyzing the correct workload for a observe routine.

“Having this information can help Leman give knowledgeable suggestions to Harvey on what number of days of restoration to give every participant, and the way exhausting to prepare her throughout her first session again,” Hansen wrote in reference to Seattle Reign FC Director of Excessive Performance Nick Leman and head coach Laura Harvey.

Microsoft, which is working with POP, Akvelon, and Truthful Play to deploy the Sports activities Performance Platform, goals to present an answer for what’s turning into a urgent query as sports activities teams collect extra information: After you have all of the numbers, what precisely do you do with it, and how will you use it to really enhance efficiency on the sphere?

“What units Sports activities Performance Platform from Microsoft aside is the provision of machine studying and synthetic intelligence capabilities to help predict seemingly outcomes, and use these insights to make higher teaching decisions,” Hansen famous.

For those who’re fascinated by testing out the platform, go here.

That is the newest signal of Microsoft’s recent push into the sports world, a method that helps leagues use expertise to enhance their processes, exposes Microsoft’s merchandise to extra customers, and now with the Sports activities Performance Platform, helps enhance participant efficiency.

The corporate inked a $400 million take care of the NFL in 2014; you’ve seemingly seen the Surface tablets on the sidelines that may be a results of the partnership.

Microsoft did an identical take care of the PGA Tour in 2015 and now the professional golf group is using Microsoft devices and services to enhance information assortment and evaluation. Microsoft additionally companions with NASCAR.

“Once we take a look at the place we wish our merchandise to present up, one of many questions you ask is, what are individuals’s ardour factors?” Chris Capossela, Microsoft’s chief advertising and marketing officer, told GeekWire final yr. “A number of of them actually spike to be a lot, a lot larger than all the remainder. Sports activities is de facto excessive on the checklist.”

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