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Microsoft exec admits new reality: Market share no longer 90% — it’s 14%

For a few years, Microsoft was considered because the dominant PC working system vendor, with greater than 90 p.c market share on desktops and notebooks.

However the rise of computing on tablets and smartphones has turned the PC market into one slice of a a lot bigger pie, and Microsoft chief working officer Kevin Turner this morning instructed the corporate’s companions that they’ve to take a look at the world in a different way. Although Microsoft nonetheless has 90 p.c of the PC market, he stated, the essential determine is 14 p.c, taking into consideration your entire world of gadgets.

“The truth is the world’s shifted, the world’s developed,” stated Turner on the firm’s Worldwide Accomplice Convention in Washington, D.C. “We now measure ourself by whole system house. We’ve got a a lot larger alternative than we’ve ever had prior to now to develop our enterprise, however we now have to rethink how we take a look at our enterprise.”

Right here’s the slide he confirmed on the massive display screen on the occasion.


Turner echoed Microsoft CEO Satya Nadella, saying that Microsoft and its companions must embrace a challenger mindset. This can be a main philosophical change below Nadella’s management, and it’s manifesting itself in a wide range of methods, together with Microsoft being extra open to releasing its apps throughout non-Home windows gadgets such because the iPad and Android.

Turner stated that means specializing in disruption, differentiation and velocity throughout a wide range of gadgets, leveraging Microsoft’s energy in cloud computing. Speaking about Microsoft Azure and Workplace 365, he stated the corporate has “great cloud momentum.”

“It’s off the hook,” he stated.

On the identical time, Turner stated the corporate continues to be targeted on Home windows, speaking concerning the firm’s efforts to create a standard set of developer instruments and a shared API and app retailer throughout all types of Home windows-based gadgets, from smartphones to PCs and Perceptive Pixel screens.

The occasion is ongoing, available here via webcast.
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