How would Megan Fox search? Microsoft is seeking a patent on the idea of making use of a “persona” to Internet search outcomes — permitting folks to see outcomes formed by the personalities and preferences of their mates and even Hollywood celebrities.
The patent utility cites the instance of conducting a search beneath the persona of such celebrities as Miley Cyrus, Taylor Swift, Megan Fox, or Jessica Lange — returning clothes that replicate their “fashion and/or style preferences,” together with “colour, match, designer, reduce, and so forth.”
As with most of this stuff, there’s no indication that Microsoft really plans to implement this method in its core Bing search engine. However it offers a sense for the varieties of issues the firm’s search specialists are fascinated by in the quest to catch as much as Google.
Bing already returns some outcomes primarily based on the preferences of a person’s Fb mates, however the idea outlined in the patent utility goes additional with full persona-based searches and the choice to undertake a celebrities persona.
The patent utility, filed in April 2010, was made public final week.